There is no doubt that Sharmoofers are not like any other independent artists, they have transformed the music scene in Cairo with their revolutionary beats and unusual lyrics. They were able to…
Deana Shaaban: “My Business Was Born Out of the Need to Escape Depression”
Deana Shaaban is one of our favorite Egyptian fashion designers. She has been rocking the bohemian style for a while now. She uses lovely, colorful prints and cool, untraditional cuts that can…
What Are The Modes of Transportation That We Shall Take to Heaven?
At my age, I just imagined myself in heaven eating chocolate in a pool full of it and eating fruits, and eating, and then eating some more as this was the only reward…
6 reasons why TRESemmé BOTANIQUE is a must-have in your beach bag this summer!
Well summer has knocked on our doors! We have been waiting forever for these fabulous days of sitting by the beach and enjoying the amazing sunlight. Though relaxing by the beach might…
Makeup Guru Yasmine Ebeid Reviews Braun’s New Face Epilator and Cleansing Brush
Maintaining a daily beauty routine is essential especially during the summer, but with staying long hours at work and spending weekends in Sahel, it’s hard to rush to the beauty salon every…
A Chat with the Talented Cast of the Infamous Netflix Show Lost In Space
An ideal Friday night would consist of a bunch of junk food and streaming shows on Netflix. With the new Lost in Space reboot, Netflix has given us another reason to stay…
Parents, You Don’t Always Have to Feel in Control; It’s Okay to Panic
Here is a confession: my marriage went from crazy beautiful to a living hell the first year after my baby girl was born. Adulthood struck me like thunder. I knew it was…
Egypt’s First British Premier League Certified Coach! Meet Faiza Haider
Some of us may know Faiza Haidar as the captain of the female national football team,recently honored by the Egyptian president, but few know the impact her work has had on our…
Be Kind… Always! What Cambodia and Vietnam taught me
It’s no secret that I’m a huge fan of the Asian continent… and with good reason. The food, the people, the architecture… and the list goes on. It probably all started when…
What Women Really Want… To Eat with Elmenus
Food is an essential part of our daily life routine, Whether you’re a working woman or a stay at home mama, you spend we spend hours thinking of what we are going…
Looking for Oum Kulthum with Yasmine Raees
It’s hard not to fall in love with Oum Kulthum’s melancholic, powerful and spellbinding voice. She sang with such intensity about moments of love and loss, that will forever be engraved in…
Pacinthe Badran Reveals Why Venus Breeze Is Her Go-To Summer Item
Fashion Designer, Stylist, Blogger and Supermama Pacinthe Badran is the ultimate proof that a successful career and motherhood can definitely work together. Juggling between her fashion label, lifestyle blog and being a…
As If Legends Aren’t Allowed To Age, TV Presenter Shames Naglaa Fathy
No one can argue, beauty lies in the eye of the beholder. Unfortunately media has been pressuring women to despise the way they look, and setting foolish beauty standards we have to…
Potato Gratin In 20 Minutes With The Devil Wears An Apron
She is a Social Media Team Leader by day and a fabulous foodie by night. Asmaa started her blog @the_devil_wears_an_apron after tying the knot, she made it her mission to create fast…
A Chit-Chat With the Multi-Talented Actress Injy El Mokkaddem
There is no doubt that the camera loves her! Injy El Mokkaddem continues to surprise us with staggering performances, proving with every new role that she is a flux of exceptional talent.…
Orcas is More Than a Babysitting Service
Orcas is the first babysitting service in town, finally giving all mamas a break. The pioneering babysitting and tutoring startup has made it easy for every mom to find the best and…
Ayoub Sisters: First Egyptian Females to Compete with Andrea Bocelli
Laura and Sarah Ayoub, Egyptian/Scottish classical musicians, recently hit the top charts in the iTunes Classical Album billboards with their album The Ayoub Sisters. Born to Egyptian parents and raised near Glasgow,…
Alleged Facebook Pedophile threatens Egyptian Children
Yasmine Abdelazim, an Egyptian mother has just discovered that her 10 year old has been talking to a Facebook user who asks her to send nude photos of herself. When this mum…
Rola Moemen Starts a New Play Area Initiative for Challenged Kids
The amazing mom behind the blog and Facebook page “Mother of a Challenged Kid” started a new initiative to provide safe play areas that suit differently abled children. “Challenged kids deserve to…
How Misr El Kheir Helped This Young Shepherd Turn into an Inspirational Story About Education
With the harsh living situations in Egypt, many kids sadly resort to dropping out of school to help out their families. Misr El Kheir Foundation started an initiative to help provide accessible…
What if a Disney Princess Married an Egyptian Man?
“Happily everafter” is the biggest joke we teach our young girls. They grow up living a huge lie that they will end up like the Disney princess they dreamed of becoming. Don’t…
Bina’s Wear Encourages Parents to Wear Their Kids’ Drawings with Pride
Imagine how happy and proud your kids would be if you turned their arts and crafts into fashionable items you can wear. Sabine Agami, founder of Bina’s Wear, started a new brand…
My Daughter is Being Bullied at School for Her Curly Hair
Kids can be cruel sometimes; especially at school, kids get creative with plain, mean comments and nicknames. Unfortunately, most kids in the history of their school years have had cruel nicknames that…
Hiba Hattab’s secret for delish homemade Tempura Shrimp and Noodles
Hiba Hattab food enthusiast and mother of two cooks up the best homemade version of a to die for Tempura Shrimp rice Vermicelli Noodles spicy soup. Ingredients Shrimp tempura. If not available use…
This Easter, Orcas Babysitters will be in Alex and El Gouna!
Many people are starting to escape Cairo’s hectic and stressful life by packing up their lives and leaving to live by the beach. Most of them find themselves landing in most picturesque…
Daddy Cool: Don’t let your anger cloud your parenting
A wise man once told me that I can only conquer anger with calm. As a teenager I didn’t really understand the message. I went around trying to force my opinion and…
6 ways to manage your marriage after kids
Esther Perel, a renowned marriage counselor, says it’s ironic how the erotic creates babies, and babies threaten the romance that yielded them. Every relationship goes through a journey of passion and loss…
How to Potty Train a Challenged Kid
Potty training is a very difficult time for both parents and the child. It’s a major transitional phase for the child and a huge milestone to reach. I’ve been watching a lot…
Dear Moms: Motherhood Didn’t End Your Life
What’s the one common thing about new moms these days? Hmmmm? Complaining.Yes, every body is complaining. We complain about kids’ hyper activity, about them giving us a hard time to eat, about…
Quiz: What does your beach style says about you? Powered by Gillette Venus
It seems that spring has knocked on our doors early this year, so get that bathing suit out of the closet and start planning your weekend at the beach. Gillette Venus has…
It is ok to be normal; the world needs more normal people
I often find myself wondering what the hell am I doing on this earth? I ask myself deep questions like are we really born to pay the bills and die? Why am…
Flux of Spices with India along the Nile at Semiramis InterContinental Cairo
We were invited with our group of incredible artists from the What Women Want Art Project to infuse our taste buds with rich flavors at the hottest Indian resto-bar in town, India…
Sharmoofers launch their first digital show in collaboration with Carousel
Media Powerhouse Carousel has just produced a new digital show “Anest We Sharmaft” featuring Egypt’s coolest band Sharmoofers. Anest We Sharmaft are Facebook webisodes, where Bob and Moe interview Egypt’s sweethearts and…
Crazy Myths Women Have Been Told About Their Bodies
As we get older our bodies change, and our tolerance to certain things and habits also changes. Our bodies are made to give us different signals when anything is not right. The…
The weirdest but cutest gifts your kids gave you for Mother’s Day
Mother’s Day is the greatest excuse for your kids to get creative when it comes to getting you a gift. Get ready mommies, today your kids are going to come back from…
Legendary Azza Fahmy Takes London by Storm
In the spirit of Mother’s Day, we take a look at the best mother- daughter relationships driving the local brand movement in Egypt. Azza Fahmy has proved herself to be one of…
Wrap your Mother’s Day gift with flowers at Beit Mariam
If you happen to forget that Mother’s Day is tomorrow we have got your back. Nothing says thank you and shows gratitude more than a fabulous bouquet of flowers. Mariam El Assiouty,…
7 Mothers We Will Never Forget In Egyptian Cinema
All the “thank you’s” in the world are never enough for the many things our mothers do. Even though they sometimes shame us for not listening to them, or occasionally throw a…
Farmville: Women Who Turned Their Lives Around by Leading a Sustainable Lifestyle
Do you ever wonder what it would be like to live away from the city? I bet this thought has crossed your mind while you were stuck in Egypt’s dreadful traffic, or…
New Business Hub, Edge Innovation Center at the heart of Galleria40!
In the dynamic world of today, the dilemma of finding integrated business work spaces, meeting & conference rooms, that not only accommodates your business but also sets your business forward, is becoming…
Sparkling Nights and Zesty Bites at Mantis Cairo
“A new venue has opened in town!” Well, this isn’t really news. Cairo gives birth to new bars and restaurants on a monthly basis. So, what’s new? Well, something huge differentiates Mantis…
Who said one child isn’t enough?
Freedom is not the act of having no commitments; it is about having the freedom to decide your own commitments. I am not sure why for some people having children is both…
An Unhappy Marriage: Should I Stay Or Should I Go?
Before the end of any marriage there is a long moment of reflection. Reflecting on our current situation and how our relationship reached this state. We get countless thoughts running through our…
Dr.Manar Hassan shares the traps mothers fall into with their children
Being a mother is overwhelming. You have to keep up with every detail about your kid’s life, which puts you at risk of falling into the trap of trying to become the…
Gihan El Shamashergy’s New Collection Fights Wrong Beliefs about Vaginismus
Jewelry designer, Gihan El Shamashergy, continues to surprise us with her unique jewelry pieces. Gihan communicates real tales, and inspiring stories, with every piece she crafts. Her new “No Man’s Land” collection…
A must-watch, “Parker’s Anchor” proves that loss is not the end of the story!
“I am a woman, women should feel this,”. There is always a point in putting your life on pause for the sake of pressing play on something else just for a bit.…
“He started to touch my privates in exchange for the things he bought me”
I was pretty young—eight years old—the day I started working at the workshop; it was during a school vacation. There wasn’t Internet back then, and there were only two TV channels. I…
8 most memorable female Oscar moments
Are you ready for the greatest event in showbiz? The 90th Academy Awards is just around the corner, with the #TimesUp movement making waves, get ready for a series of outstanding speeches…
Cadbury’s new chocolate is driving everybody insane
Falling in love with chocolate comes naturally to every woman. Chocolate doesn’t accuse you of being high maintenance and moody or even call you fat, it simply accepts you the way you…
Founder of Narrative Summit speaks about her plans to re-brand Egypt
Starting off as a small PR boutique, and then going on to creating campaigns for international companies and organizing Narrative Summit, Egypt’s first ever locally managed Public Relations Summit, CC Plus has…
In my closet…with Lifestyle Blogger Hana Elawadi
I am Lifestyle Blogger Hana Elawadi, last year I made it my mission to help promote local designers and brands with the hashtag #HanaGoesLocal. I am going to take you on a…
Reem Allam trades a career in corporate for art
We are constantly searching for inspiring stories of powerful women, as part of our Real Tales campaign we asked women to share with us their inspiring stories to publish. Reem Allam shares…
10 solutions to keep your kids occupied when you need to get things done
A week before I landed my new job last summer, my boss called me to get to know me better until we meet. I picked up the call and moved to a…
The power of cheesy pick-up lines with ‘Romanceya Manseya’
“I’m lost. Can you give me directions to your heart?” might be the corniest pick-up line you could ever hear, but believe it or not, it sometimes works. When it comes to…
4 reasons why Vodafone is a great place to work at!
Let’s face it the closest relationship you have ever had is with your smartphone. Today you can’t go anywhere or do anything without it being your plus one. It’s an absolute nightmare…
Hey SIRI where do babies come from?
Siri…I don’t have answer to that question Hey, Siri are you shy? Siri…I do not understand you Hey, Siri I hate you. Siri… why what have I done to you Fatema?…
Get rid of back-pain now with bedtime yoga!
Whether you’re a stay at home mom, stuck at a desk for over eight hours a day or always on your feet, we all suffer from some kind of back pain at…
Three sisters write cooking book as Sadaka Garya for their mother
Nothing can top a home cooked meal prepared by your mother. This might sound cheesy, but it’s not a lie when they say that “love” is always the secret ingredient. After their…
Filini at Radisson Blu Hotel ticks all the right boxes!
One thing that sets apart from any other Italian restaurant is it’s rich and unique flavors. Filini at Radisson Blu Hotel offers the most diverse collection of mouthwatering Italian dishes. As huge…
This young artist is transforming metro tickets into art pieces
Long rides to work can be quite boring and monotonic you often try to break out of boredom by reading a good book or listening to music. Mohamed Essam, also known an…
10 things you can enjoy with you special needs child
Having a challenged kid is like riding a carousel, it never stops turning, you have a million things on your table, doctor appointments, scheduling therapies, running around different rehabilitation centers trying to…
6 magic spells that will help dads get involved with their children
The first thing that probably comes to mind when you hear “legacy” is how impactful your life decisions will be after you depart. We obsess over achieving that next milestone, that big…
Create the perfcet romantic night at Radisson Blu this Valentine’s
Planing the perfect night for Valentin’s Day is not that easy. Everything about that day is special and Radisson Blu is your go-to place to add that extra special touch to your…
Dine with love at Cairo Marriott Hotel & Omar Khayyam Casino
Delicious temptation will lure lovers this Valentine’s with the promise of a night of starry-eyed affection. Enjoy an exotic meal at Torii with a Japanese twist to a dream evening with lobster…
Plan a special Valentine’s night at Sheraton Cairo
Plan a unforgettable romantic getaway in the heart of the city at Sheraton Cairo hotel with the special Valentine’s package which includes a BB room, romantic 5 course set menu dinner at…
Sabe3 Gar’s Fadwa Abed: “I destroyed my hair for the role”
Since Sabe3 Gar is back this week, we decided to have a chat with one of its most up and rising talents who managed to prove competency from her first onscreen-appearance; the…
Reconnect with the first couples retreat in the Middle East!
Every couple is looking for the “healthy” relationship; with time they realize that there is no relationship free from challenges. Let’s face it, not every couple is ready to admit there is…
Abu “Some men force their power over their wives or daughters just because they can”
So, who hasn’t been singing along on top of his or her lungs at least 3 times the past weekend to “Talat Daqat”? Bet you the answer is literally everyone, all day…
Indulge in a romantic Valentine’s dinner with JW Marriott
Surround yourself with warmth and luxury, and party with passion with your partner on Valentine’s Day at the lavish ambiance of the JW Marriott Cairo. Indulge yourself with a delicious 4-course set dinner menus,…
From Cairo to Tanta with Love…MARAKEZ has got us hooked!
“True Mixed-Use Developers” defines the brainwaves behind MARAKEZ. Since launching three years ago, MARAKEZ has been transforming commercial retail, real estate, and the food and entertainment industry, pioneering projects like Mall of…
The Cruelest Myth of all…‘The Supermom’
There is a Tooth Fairy myth, a Santa Clause myth and…A Supermom myth! Advertising, media, your friends, your friends’ friends, your ego, your mirror reflection, your shadow on the wall in the…
Finding a babysitter in Egypt has never been easier!
“I left the kids with the sitter at home” is not a common phrase you would hear Egyptian parents utter. The whole concept of having a babysitter is not that common in…
Here’s why you shouldn’t be calling your daughter a princess
This letter is more than just an emotional stir, it’s a phenomenon that is true and I see it every single day. While most real life princesses are actually quite accomplished, your…
Life after divorce: What about the children?
We live in a culture that values family and the idea of a family unit. We grow up with a predetermined belief that marriage is a necessary part of life and that…
Fatherhood: Between “help” and duty
Who doesn’t need help when it comes to taking care of the kids and managing things at home? Whether you are a full time working mom or stay-at-home mom, it gets crazy…
A chit-chat with the new generation of Cherif El Sirgany jewelers
After generations of being in the jewelry business, El Sirgany has made quite a name for itself in the Egyptian market creating some of the finest pieces in the industry. El Sirgany’s…
Asser Yassin on his new music video: “You do not have to understand art, it should just leave an impact”
Settling has hardly ever been a characteristic of his. From acting, directing, producing and writing, Asser Yassin’s roadmap has and continues to take him down all sorts of paths. His latest directing…
Kids ask questions which leave you wondering whether to laugh or cry
When it comes to kids, we have to color outside the lines! Simply because they do not have any borders. Their fresh, free, unbiased and creative minds think the way God created…
My goals for 2018: How to make them stick!
Why do we get so excited to write our goals down every year and take a strong stand to change; however by the first week of January we slow down, and our…
The Do’s and Don’ts of Designing a Baby Room
Whether you are designing a new nursery or upgrading one to a kid’s room, the experience of decorating is very rewarding and worth the effort. I think a child’s room should have…
Gilan Alaa and Fatma Abdel Salam, Why Do We Get Married For the Wrong Reasons
Last December at TEDxCairo Women we listened to a selection of astounding stories from a great lineup of amazing and brave women. We met with the equally talented and funny as hell…
The love/hate relationship with Ahmed Mourad’s “Deer-hunting Season”
Only the brave, curious, and daring would walk down the road not-taken, and best-selling author Ahmed Mourad, we can safely say, has been all three. In his all new novel “Deer-hunting Season…
Tamer Habib:“We live in a male dominated society,believing that they hold the power”
Tamer Habib has strongly established himself as one of the most sought after screenwriters in Egypt. His abundant talent to capture human relations and create real characters that always hit a nerve…
5 Ways to Stay Fit in Your 30’s
There is no such thing as “it’s too late”, I teach women above 30 to stand on their hands and turn into back-rolls for the first time in their lives, so trust…
Beauty in Destruction:What I’ve Learned from Traveling through Eastern Europe
For the past four years I have enjoyed traveling solo, and when I look back to my first experience I can’t help but smile; it was definitely the beginning of a never-ending…
Mohamed Mamdouh:“My sisters made me the man I am today”
Mohamed Mamdouh is this giant of a man, who skillfully slides from one great role into the other, changing like a chameleon and flabbergasting us every single time a new. He is…
3 fresh talents take the Egyptian beauty industry by storm!
Aromatic inddulgence, fabulous packaging and exceptional quality, all define the new wave of local beauty products that immeditaly grabbed our attention. There is no doubt that the beauty industry in Egypt has…
Ahmed Malek “My mother taught me that manhood is honesty”
Ahmed Malek is this force of nature, mastering one role after the other, while he is still in his early twenties. He reflects a new generation of men given his young age…
Get your son involved with house chores before it’s too late!
Most Egyptian men are brought up to get married, go out to work, and provide money for the wife to manage the rest…Period! Egyptian women are also brought up to get married,…
6 Places You Can Go Costume Shopping For Your Children’s Birthday
Having a birthday party with a fun theme is a great way to make your child’s day memorable. It never hurts to add some costumes into the mix to make the day…
Celebrate a Special Valentine’s Night at Renaissance Cairo Mirage City Hotel
Planning a special night for Valentine’s Day can be quite stressful. If you’re looking for a place with charming ambiance, delicious food and great music then Renaissance Cairo Mirage City Hotel is…
Good Reasons Why Yoga is Essential for Every Working Girl!
Yoga is essential to enhance our lifestyle and survive our stressful lives. Here are some simple Yoga poses to get those creative juices flowing again! Child’s Pose This is one of the…
10 things you shouldn’t say to a parent of a challenged kid
Having a challenged kid in Egypt is a challenge in itself. Dealing with people is difficult because when it comes to this issue in particular, we lack knowledge and education. People tend…
The Fatherhood Manual: I remember feeling dreadful and excited, angry and scared!
I still remember the day my wife and I received the news that we were pregnant and the surge of opposite emotions kicking in. I remember the world dimming, vision blurring, and…
Rawya’s Journey from Fayoum to Marseille
Rawya Abd El-Kader was the first female in Tunis Village, Fayoum, to break all norms and start her own business. She started taking pottery classes at Evelyne Porret’s Pottery School in Tunis…
Ahmed Fahmi responds to attacks: “My wife also sets rules for me to follow”
In the past few days all hell broke loose on Actor and Wama band singer Ahmed Fahmi after the statements he made in his most recent TV appearance on “Ana w Ana”…
Foodies Share Treasured Ingredients From Their Grandmothers
There’s no competing with your granny when it comes to cooking. Many cherished family recipes have been handed down through generations by your grandmother and let’s face it no one can cook…
Camilla Fayed’s ‘Farmacy’: A fantabulous vegan eatery in London
Spending most of her childhood at Harrods has definitely taught Camilla a thing or two about leading a successful business. She joined the board of the fashion label Issa 7 years ago,…
Anissa Hassouna: “I hate cancer, but I can’t deny that it helped me view life differently”
We often hear the famous phrase “El Marad El Wehesh” (the bad illness) as society has raised us to constantly dread the word “cancer” and view it as the equivalent of death.…
From Coding in Minya to Painting in Cairo: Decoding Mostafa Rabie’s Art
Growing up listening to his grandmother’s folktales and being raised in Minya, Mostafa Rabie couldn’t help but to fall in love with art. Despite his passion for art, Mostafa decided to test…
What Women Want…Magazine and WED Egypt #هنفرح_بيكي_امتي
Last November, What Women Want…Magazine joined forces with WED Egypt to bring a group of successful female entrepreneurs in different fields under one roof in a full day conference. “We started ‘Hanefrah Beeki Emta’…
Daughter of the Internet Sarrah Abdelrahman: “Growing up, my parents did not understand me”
Obviously, the internet has given us so much, and one of its most blissful offsprings yet is young vlogger and actress Sarrah AbdelRahman. From being “the girl in that funny video” to…
Find the coolest babysitters in town!
Orcas is the first and the best way to recruit babysitters in Egypt! Just launched in El Gouna, families will be provided with the best babysitting services, enjoying Gouna’s breezy nights while trusted…
Coushies: A Brand built by underprivileged female crafters
Yasmine El-Mehairy the brains behind SuperMama, one of the best family platforms in the Middle East surprises us again with another successful start-up that is totally going to fluff up our living…
Aliens appear in Cairo! Will the world end in 2018?
It has only been few days post New Year’s Eve and Cairo is already shaking with some eerie news! Do Aliens exist? It seems like they might be landing here soon. Yes,…
Cinema Etiquette: 7 Annoying Habits at the Movies
The whole world goes to the movies, but our experience is usually with a twist on the side. We put together a list of all those stereotypical Egyptian cinema-habits that make us…
Raneem El Welily: “Squash Made Me A Fighter!”
There are currently many female athletes that are crushing it in their fields of competition, and without a doubt Raneem El Welily is one of them. This Egyptian shot-maker is not only…
Aya Elfallah: “I started drawing my first abstract painting after I lost my child”
Being influenced by contemporary artists like Lucian Freud and Frank Auerbach, Aya Elfallah directs her flaming talent towards figurative mono-color paintings. Going through her darkest times losing her baby boy, this strong…
Book Review: The Dove’s Necklace by Raja Alem
If you are looking for a book written by an incredible female Arab author, not just a token piece, but a complex and profound work of art, then this novel is a…
Amazing Female Powerhouses of 2017
17 is definitely a lucky number! Our team has compiled this magnificent list of powerful and brilliant women from different fields who are a league of their own. Nour El Sherbini…
“Whoever Hits You Hit Them Back?” Child Psychologist talks about the major effect of playtime on your child’s mental health!
We were very lucky to be among the attendees of Ikea’s ‘Let’s Play’ workshop where we’ve met with the amazing Child Psychologist/Parent Coach Dr. Amina Diab who gave us a super interesting…
Fitness Fireball Monika Youssef Mansour Walks in Her Father’s Footsteps
Athlete/Sportswear Designer Monika Youssef Mansour is a tidal wave of fit and fab. With Kung-Fu guru/actor Youssef Mansour being her father, this helped her settle in the fitness scene just fine. We…
“He’d hit me and flip the dining table over if there was just a little extra salt in his food”
Getting a divorce is the greatest accomplishment of my life. It’s the thing that puts a smile on my face as I fall asleep each night. I was married for 21 years,…
Winnie Harlow: First Supermodel with Vitiligo Skin Disease!
Winnie Harlow made history when she first walked on Ashish’s Spring/Summer 2015 runway for the first time. She has made quite a name for herself in the fashion industry as she re-defined…
Opening a Treasure Trove: A Recap on Azza Fahmy’s 2017 Collections
Azza Fahmy has marked herself as a creative pioneer of the Egyptian Jewelry industry for nearly half a century! Let’s revisit Azza Fahmy’s successful trail in 2017 dominating the jewelry industry locally…
Youssra EL Hawary’s publicly-funded album is out and it is mind-blowing! “We depended on the people, and they did not fail us”
Once upon a time there was an aspiring and passionate accordionist reaching her audience through soundcloud, and teaching them what Feel-Good Music is. While transmitting her cloud 9-vibe, she still managed to…
How to OVERCOME the Fear of Adding Color to your Home!
After dealing with many clients during my interior decorating career, I realized that many clients fear adding colors to their home not because they don’t like colors, but because they aren’t really…
Quiz: What Does Your Lipstick Says About You? Powered by L’Oreal Lip Paint
Nothing says a stellar look like matte lipstick! Statement lips are becoming more of a movement now and there is no doubt that matte lipstick plays a huge role in creating that…
“The minute I lost my 15 day old baby boy was the minute I lost a part of my heart” Coping with the loss of a newborn
Blessed I am with 2 healthy and beautiful children that have turned my life upside down. On a perfect weekend morning, I would wake up, gear up and begin the drums of…
Smart Food Storage Tips for your Working Week Menu!
There is one question I needed to stop having to answer after having my daughter and attending to a demanding job. The question is: what are we having for dinner? If I…
Which Sabe3 Gar Character Are You? Take The Quiz And Find Out Now!
1- You are attending a family and friends’ gathering on a typical friday, you are likely to be: A) Texting on your phone and avoiding small talk. B) Chatting with the old…
The struggles of moms facing judgement from all sides
Ever since I became a mother I have been constantly engaged in new kinds of debates; debates that make me question, “Was I wrong in deciding to embrace motherhood?”. I know that…
Discover what makes your life worthwhile with Inertia’s ‘Remember to Live’ campaign
In the midst of modern life, in a world where it can be difficult to turn away from your phone and escape from the pressures of work, making quality time for yourself…
Egypt’s Queen of Kitesurfing Ingie El Mor reveals the secrets of the sea!
The idea that extreme sports are just for men is an age old stereotype that recently is being destroyed thanks to badass women not just competing but masterfully pushing the boundaries of…
After ten tremendous days, CIFF comes to a star-studded close!
The 39th edition of Cairo’s International Film Festival has now come to an end and it is fair to say that this was the biggest and best edition to date. Thanks to…
“You can get Robbed by Monkeys” 7 lessons I learned when travelling to India!
Before travelling to India many people warned be about a lot of things, but non of them compared to what I really learned during a months stay. So here are the real…
Tremendous treats for all your gifting needs at Jumia’s Black Friday Festival!
You may have already saved a ton of money by buying fabulous items from Jumia during their Black Friday Festival, whether it was on bean bags for your kids bedroom or a…
The Best from Cairo’s Big Screen Bonanza so far!
Cairo International Film Festival, the region’s only FIAPF-recognized International competitive feature film festival, returned for the 39th edition and organizers are making sure it is an event to remember. With a dazzling…
The Egyptian beauty industry burns brightly with Oriflame
For two decades, Oriflame has been transforming the Egyptian beauty and cosmetics industry with hundreds of different fragrances and make-up products brought right to us by their network of independent consultants. Instituted…
Gold’s Gym Egypt celebrates twenty years of fabulous fitness!
This year, the leading fitness Gold’s Gym Egypt celebrates its twentieth-year anniversary supported by the platinum sponsor Core Health & Fitness. In 1997, this brand has established itself as a league of…
“He Said: Oh not enough boobs there”: A Story of Harassment on the Street
So I’m walking down the streets, in peace, minding my own business, carrying a whole lot of boring stuff (books and all), looking as geeky as hell, when all of a sudden…
Now Missguided and ASOS have joined the unretouched movement, is the age of airbrushing finally coming to an end?
Stretch marks are something that every woman no matter how slim or athletic will find somewhere on her body, they are a sign of normal growth during puberty, pregnancy, weight gain and…
Finally A Plus-Size Blogger is Dominating the Egyptian Instagram Scene!
Plus-size fashion has boomed globally in the last four years thanks to models and actresses like Melissa Mccarthy, Tess Holliday, Ashley Graham, and Tara Lynn. Finally the fashion industry is being forced…
Corporate to Creative: Artist Diyala tells us of her transition.
Everyone tells us that it is important to follow your passion, but if you are in a comfortable and stable job, should you give it up to follow what you love? Diyala…
What do your favorite beauty experts think of L’Oréal’s Pure Clay Masks?
No matter how well we cover it up with make-up, everyone’s skin has blemishes or gets oily from time to time, meaning that having a good skincare routine is something we all…
Fashion and beauty guru Zedified reveals her verdict on Garnier Pure Active face washes!
Radwa El-Ziki, better known as @zedified_ is one of the most popular bloggers taking the fashion and beauty scene in Cairo by storm! So what better person to ask for the top…
Be a fabulous mommy for less at Jumia’s Black Friday Maniac Sale!
Health and Beauty products don’t just make the best gifts for your loved ones, they are also the best way to treat yourself to some pampering as well as giving your skin…
Creating beauty from devastation: Syrian refugee artist Mousa Alnana tells the hidden story of a war-torn land.
The bloody Syrian Civil War is now well into its 7th year, and in the midst of the violence, millions of lives and livelihoods have been destroyed. One thing that the growing…
Carousel’s glamour disco concept rocked the dancefloor at Aeon!
Last week’s Grand Opening of Aeon restaurant and lounge wasn’t just a great night full of dancing, food and drinks, it was the must-attend event of the season! With an A-list guestlist…
Make your Wednesdays Special with Fairmont Heliopolis Aqua E Luce’s Seafood Buffet!
Alexandria is well-known for its succulent seafood dishes, made with fresh catches from the Mediterranean. Every Wednesday, Fairmont Heliopolis’ Aqua E Luce brings these fantastic world-class flavors to our happy stomachs here…
Students make viral #MeToo video, leading the fight against sexual harassment!
The #MeToo campaign brought together women across borders and seas to tell their stories, shocking the male population with the scale of sexual harassment and showing women that none of us stand…
Gift the luxury of Mercedes-Benz to your nearest and dearest
Mercedes-Benz is not just everyone’s favorite make of car, it is also a brand associated with luxury and class. It is exactly this luxury that they bring to their huge range of…
A new age in hospitality: Radisson Blu’s GM Ahmed Sabry on a female empowerment mission!
After becoming one of the leading hotelliers in the region, since 2016 Ahmed Sabry has been taking Radisson Blu Heliopolis to new heights as their General Manager. What makes him different to…
Adventuring Couple Travel ‘Around Egypt in 60 Days’!
We are all guilty of saving up our vacation allowance, dreaming of planning big trips to exciting destinations abroad, whether it is a week on the beach in the Maldives or a…
Grohe dominates at the prestigious home and decor Iconic Awards!
Earlier this month, the international sanitary fittings company, Grohe won 9 coveted Iconic Awards in the categories; Architecture, Communication and Product, showing once again why they are industry leaders. Three of their…
Love is literally in the air with 3 Daqat! A sit-down with Abu and Yusra.
The beautiful images of carefree romance and innocent love at first sight next to a shimmering Red Sea has made everyone fall in love again thanks to Abu’s new song, ‘3 Daqat’,…
Meet the New Kids on the Block!
On a breezy summer afternoon, our studio was jammed with forces of fun, energy and excitement. Suddenly it was people dancing in the hallway, eating mouthfuls of shawerma and singing Ed Sheeran…
Karima Mansour: The mastermind behind Cairo’s contemporary dance scene.
Dance is not just about movement of the body; it is about art, self-expression and cultural development, something that any healthy and functional society needs. Through founding the Cairo Contemporary Dance Center,…
“My mother was told that my brother with special needs had OCD”: A story about the importance of mental healthcare.
Despite being medically-recognized conditions, mental health issues are often stigmatized and seen as something to be ashamed of; some people even refuse to acknowledge their existence. Seeking professional help is frequently seen…
“Curly hair, don’t care”: 6 Egyptian women share how they’ve regained their curls!
Lately, to keep up with our bustling schedules, a more spontaneous way of living is what women want. That means that this summer we didn’t want to have to worry about spending…
Didi Sandour spreads her educational philosophy by building the Nile River School in Baharwa
In many of the villages along the banks of the Nile, good education can be very hard to come by. In fact, access to any education at all is often limited. After…
Hemayaa: Teaching children about sexual abuse through games, songs and acting.
Sexual abuse against children is horrifyingly common in Egypt, with 1 in 3 girls and 1 in 6 boys reporting being sexually abused in some way. What makes it even worse is…
3 Questions Every Parent Should Ask Before Losing Their Temper
The way you choose to communicate, respond and attend to your child has a direct impact on their development. Parent responsiveness interactions are the process in which parents are positively present while meeting…
Swimming, Cycling and Running to Victory with Egypt’s First Ironwoman Khadiga Amin
Being an athlete is always going to be difficult, but for triathletes things are even more complicated, you don’t just have to excel at one discipline, you have to excel at three!…
The Doodle Factory: Using vulnerable children’s artwork to create products that empower them!
Responsible shopping is an innovative way of supporting fantastic causes without just donating money, and excitingly it is very much on the rise in Egypt. The ladies at ‘The Doodle Factory’ have…
Cycling the Red Sea: Adventurer Hamsa Mansour on her newest challenge!
Egypt is definitely not the most cycle-friendly country in the world, with its rough roads, crazy driving and burning hot desert temperatures. So Hamsa Mansour’s mission to bike around all of Egypt…
Diary of an English Teacher who failed English!
We have all had hiccups in our life; failures, short-comings, things that we aren’t as good at as we hoped we would be. However, Basma Abd Elhamied’s story proves that no matter…
‘18.213’; a new haven in Maadi for embracing local brands!
Wikipedia defines a brand as: ‘a name, term, design, symbol, or any other feature that differentiates one seller’s goods and services as distinct from those of other sellers’. Unfortunately, in today’s world, Wikipedia…
Why I fell in love with Sheikh Jackson…
Sheikh Jackson, written and directed by Amr Salama, witnessed its Middle Eastern premiere at the first edition of the El Gouna Film Festival as the opening film. Sheikh Jackson, produced by Mohamed…
Sabah Khodir brings local poetry and art the deserved attention with ‘End Quote’
Unbeknownst to many of us, Egypt has a burgeoning world of artists, from poets to photographers to painters, fighting for a space to show off their creative talents and use art to…
Multiple victories for designer Nihal Zaki at the prestigious International Property Awards!
Nihal Zaki’s recent multiple victories at the International Property Awards have given her incredible design work the global critical acclaim that it has long deserved. With a sparkling career, from styling Abla…
What to do if one of your children is overshadowed by their siblings
Motherhood isn’t an easy job. It has a load of responsibilities and obligations involved. The difficulties are even greater when you have more than one child. Not only do you have to…
“People in Egypt hide their differently-abled kids out of shame”: Rola Moemen on a mission to raise awareness about the differently-abled!
Differently-abled children and their families have many adversities to face, from the appalling lack of support structures to the widespread misconceptions. Rola Moemen, mother of four-year-old Tala, experiences these first hand and…
A paint to match your personality!
Trying to find the right paint to cover your walls is about more than just choosing things that look pretty; it is about finding something that makes your house fit your character…
Comedy Vlogger Sherine Arafa: “I am a feminist and I want to see change!”
Making a name for herself in the rapidly expanding world of YouTubing is Sherine Arafa with her bold and sarcastically humorous videos that have us crying with laughter and sharing her page…
Feminist band ‘Bnt Al Masarwa’ sing the stories of the subjugated!
Music doesn’t just have the power to entertain or give us something to dance to, it can also be a powerful tool to make a statement and tell a story, and that…
Decor Revolution: Wood carving couple bring ‘Pretty Practical’ furniture and utensils to our homes!
Egyptian culture is more than just about pyramids and museums; bellydancing and shisha; it is about the burgeoning local crafts scene which has had an exciting resurgence in recent years. One of…
Meet Roaa Ahmed who turns medical equipment into art!
The young graduate of architecture and veritable queen of volunteering, Roaa Ahmed, dedicates much of her time to improving the lives of children. Volunteering in orphanages, educational facilities in informal slums and children’s…
A powerful anti-sexual harassment campaign #Mesh_Basita is trending in the Middle East
Sexual harassment is not just a problem faced by Egyptian women, women all over the world are plagued by this social cancer. In Lebanon, women do not have any legal protection from…
A new angle at videography with Al Pingüino’s Mahy Sherif!
Nowadays videos are everywhere we turn, being used for almost everything, from advertising products; to spreading information; to telling stories. But how are these creative and often innovative videos made? We wanted…
Having a split face: the ultimate Hijabi struggle is coming to an end with these medical tips!
Summer is usually associated with days relaxing on the beach, tanning by the pool and satisfying all of the cravings you’ve had throughout the year. But it is not always rainbows and…
Celebrate the Splendor of Downtown at Steigenberger El Tahrir Hotel
Located in the bustling heart of Downtown Cairo, there is no better venue for your celebrations and functions. The recently opened Steigenberger El Tahrir Hotel houses a cocktail room, a glamorous ballroom…
Egyptians taking over the vlogosphere!
In the 21st Century, with YouTube taking over our lives, vlogging (video blogging) is the new ladder to the world of fame. Young people all over the globe are pushing the boundaries…
It is time to rock the sand with your sandals!
The summer heat waves have left us all exhausted, sweaty and our feet blistered. That is why we have decided to exhibit the best collection of comfortable, open footwear so that we…
An expert’s guide to supporting your child if they have been a victim of sex abuse
Rape, or any form of sexual abuse, is not sex. Sexual abuse is about power and control. Sexual abuse was just one of the ways this need for power was used to…
Breaking the myths about mothers-in-law!
We grew up with certain unquestionable truths passed down through the generations. One of those truths is the unquestionable evil of all mothers-in-law. Since our days of youth, we’re indoctrinated with the…
How mommies deal with leaving their babies at nursery for the first time!
Starting nursery isn’t just distressing for a young child, it is a struggle for moms to say goodbye to the little person that they have been cuddling nearly 24 hours a day…
Are the bestselling hair products really the best for our hair?
We all want to have beautiful, healthy hair that shines in the sunlight and can withstand any weather, and with so many products on store shelves it is difficult to know how…
‘In the eye of the sun’ by Ahdaf Soueif: A timeless and heartbreaking Egyptian love story
Although this book came out nearly 15 years ago, ‘In the Eye of the Sun’ crafted by the inspiring Ahdaf Soueif remains a work of art that should be on every woman’s…
The Ultimate Fashion Brands for Women Empowerment in 2017!
Ever since time began, marketing and advertising especially for products targeting women have used stereotypes of the “pretty” lady. The models would usually be fair-skinned, blonde, slim, tall and without a single…
As a solo female traveler, where should you go?
Traveling by yourself as a woman can sometimes be a bit intimidating, especially if it is your first time! Not only are there the fears of being by yourself in a foreign…
EXCLUSIVE IMAGES! How Egyptian model Iman Eldeeb made it into Vogue.
Amongst the blonde hair, elongated limbs and pale skin that fill our magazines and TV screens, Iman Eldeeb’s curly hair, brown skin and gorgeous Arab features bring a refreshing new face to…
Ovio’s pancake month is a little taste of heaven!
No matter how bad a day you’ve had, pancakes never fail to put a beaming smile on your face, which is why this month, Ovio is a must-visit for all. For the…
“You can travel when you are married!” Do these classic parental statements break up marriages?
“It is not the 1850s anymore.” Even though we like to think that our society has been modernized in the past decades and that we’ve adopted more open-minded strategies in raising our…
Your ultimate guide to Cairo’s subway
Hitting its peak, gas prices have left no one able to afford rides! And while it is no longer convenient to take a normal cab and argue about the fare, it is…
An “Islamic Marriage” Website is 2017’s Khatba!
In this digital era of ours, just about anything is possible really. So, it hardly comes as a surprise that an established systemized platform has taken marriage to a whole new level…
Crashing stereotypes not computers with AlMakinah’s coding for women campaign!
We are constantly told that there are jobs for women and jobs for men, and anything to do with computers is always seen as being for the latter. But all of that…
How to talk to kids about Religion, Psychiatrist Dr. Adly ElSheikh tells!
Babies don’t just come with their cute little faces and sweet tender souls, they come with question marks hanging over their heads and a thirst for knowledge that only parents can satisfy.…
Want the perfect smile to give you confidence this summer? Smile Design’s Dr Ahmed Ezz El Din tells us exactly what he can do for you!
We have all seen the stunning smiles in the movies; pearly white and perfectly straight, smiles that could stop someone in their tracks and that literally seem to sparkle in the sun!…
Experience a taste of luxury in Sharm El Sheikh at the brand new Steigenberger Alcazar Resort
Sharm El Sheikh has always been a prime destination for holidaymakers with its golden beaches and wide-open skies, but in the stunningly secluded Nabq Bay, the new Steigenberger Alcazar Resort takes luxury…
The Veiled Ballerina: Engy El Shazly Pliés Her Way To Center Stage!
With elegance and grace emanating from her every pose, 30 year old ballet dancer and assistant ballet teacher Engy El Shazly has a very different story to most ballerinas. Not only did…
We tried out Tinder, and it’s not what you think!
Recently, Tinder has been growing in popularity in Egypt, and many of us singles have been debating with ourselves whether or not to jump on the bandwagon and get an account. On…
“Baheya msh Omy”: The traumatizing truths revealed by Al-Aslyeen’s author Ahmed Mourad
Casual coffees never make sense in his presence, sitting across this encyclopedia of a writer is exactly like attending his movies, you can’t seem to relax in your seat, so fixated that…
From Sanaye3 to a lead consultant business developer and career coach, Hossam Heikal proved to be indeed “3ayel Yesharaf”
You walk in your brother’s, father’s and grandfather’s footsteps, that is how people raise an Egyptian boy. He goes from primary to preparatory to High school and most probably ends up as…
Across Europe by bike in 29 days, 5 hours and 15 mins: World Record Holder Helmy Elsaeed tells us how it is done!
This young Egyptian Guinness World Record holder gives the word ‘impressive’ a new meaning. Not only a distance cyclist, but also a cross-country skier, Helmy Elsaeed seems on a neverending path to…
Exploring Egypt’s wonders with Nada Zien Elden
With a passion for Egypt second to none, Nada Zien Elden for the past three years has made it her mission to spread her love of exploring this country’s many gems to…
Healthy but sexy: This woman’s low fat Mahshy is to die for!
“I would only make people food that I can eat,” Hanan Hamza tells. This well-established woman has worked long years in marketing until deciding that quitting and following her passion for cooking…
Cancer, cake and childcare: Lamis Mohsen, founder of Tortaya tells us how she has managed it all!
Coming to our office with 5 month old Seif craddled in her arms, Lamis Mohsen, cancer survivor and founder of Tortaya, was already amazing us with her ability to balance a busy…
Home birth: Is it the right choice for you?
Although a vast majority of Egyptian women give birth in hospitals, with many of them opting to have C-sections for non-medical reasons, there is currently a growing movement of women returning to…
Dalia Adel: Yoga transformed her life after a slipped disk in her spine!
We all have friends that swear that yoga has changed their life, some of us have even experienced the benefits personally, but nothing demonstrates the healing powers of yoga more than the…