Fashion, Sports, Hijab and Eco-friendly: UNDER-RÂPT’s Perfect Mix!

  Aiming to conquer the every day lives of today’s women, the lifestyle brand UNDER-RÂPT breaks all stereotypes, merging religious and cultural values with influential fashion, athleisure and trends, targeting the fashion-savvy, health-conscious and modern “modest” millennials. But that’s not all, the emerging brand also engineers ecological and organic fabrics that are both kind to…

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“I can’t Do It All” A Different Perspective on Feminism!

Amira Shohdi is a bold fashion blogger and feminist advocate, slaying the social media world with her Instagram and YouTube presence. Her latest campaign, “I Can’t Do It All”, is refreshingly unique with its take on women empowerment in the Middle East and dismantling taboos, while unapologetically addressing everything we’ve been told not to talk…

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Fair Trade Egypt- Artisan Haven!

Ever since the emergence of capitalism in the world order, most businesses became all about profit maximization, sometimes overlooking the expenses it might have on their employees. Luckily, we found the organization that is initially based on balancing both. Established in the 1990s, Fair Trade Organization started as an initiative to develop and empower the…

Alwan wa Awtar: Development through the Arts

In one of Zelzal district’s long streets, exists a cozy heartwarming bubble that is one of the spaces of the non-profit organization Alwan wa Awtar. It’s where you’ll find children enthusiastically drawing, dancing, acting, or even critically challenging the methods of their instructors. Registered with the Ministry of Social Affairs, Alwan wa Awtar is an…

Children Doodles Fund Community Service Cases

Drawing and children are the typical match, but adding real life products and an online store to the equation is certainly unconventional. The extraordinary idea brought together by two ladies was to use the designs of unprivileged children to create products and sell them to fund the children’s medical, educational, and basic needs. Co-founded by…

Mashrou El Saada: Changing the Living Conditions of the People with Colors and a Paintbrush

Community service and charity have often been tied to materialistic measures in our collective unconscious. You think donations, Ramadan packs, clothes, blankets, and a zillion other money-oriented means, that are definitely needed and vital for the community. Breaking the stereotype, the non-governmental organization Mashrou El Saada chose another path to serve the community using just…

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