Palestinian women have always played a pivotal role in the opposition against the occupation, apartheid,…
Fashion
Meet The Brands Placing Saudi Heritage At The Forefront At Riyadh Fashion Week
For the first time ever, Saudi Arabia will be hosting its very own fashion week…
Amany El Cherif: Reinventing Fashion Classics
Fashion designers have always tried to break the mold, to create, innovate and change the…
Inside The World Of TikTok’s Jessica Toutounji
Everyday, fashion continues to be the ultimate form of expression, helping to showcase your unique…
Every Time Taylor Swift Rocked An Arab Designed Look During The Eras Tour
Swifties are on cloud 9 right now as Taylor Swift is currently on her most…
Noora Khalifeh on Spreading the Art of Palestinian Tatreez at Dar Noora Palestine!
Dar Noora Palestine is nothing but a young artist’s dream, it is a walk to…
Hend Sabry Launches New Women’s Fashion Brand “Second Chance”
Hend Sabry, our beloved superstar, launched her latest fashion brand Second Chance for all women…
Temraza Collaborates with Engy Wegdan on “You’re as Beautiful as You are” Campaign!
Temraza had one great year, starting from being the fashion consultant for Dior’s latest show,…
Dior Chooses Arab-Egyptian Holding Company Temraza for Fashion Consultancy!
After holding one of the strongest events of the year at the Pyramids, Dior has…
Joe’s Leather Goods: Taking Leathercraft to the Next Level
Youssef Hazzi, also known as Joe, always had a passion for handcrafts. He always loved…
Your Guide to Conscious Shopping in Cairo!
With the ever-growing market and interest in fashion with every generation, the demand for stores…
5 Local Plus Size Clothing Shops to Keep on Your Radar
As a plus-size girl, I have always hated shopping. I have always hated feeling that…
Marwa Lotfy Workshops: Fashion Designing for Kids and Teens
As a young hijabi college student, Marwa Lotfy struggled to find fashionable clothes that represented…
5 Hijabi Fashion Bloggers You Need to Follow
Who said that modesty & fashion can’t go hand in hand? Obviously, no one!…
Menna Hassan’s Najlah: Celebrating the Inherent Power of All Women
In a society where a woman’s body is objectified rather than celebrated, Menna Hassan, and…
“Adaptive” by Ashgan El-Abhar: Fashion for the Differently-Abled
In 2016, Ashgan El-Abhar established a company with a mission to raise awareness about accessibility…
Meet the Young Woman Behind the Fabulous Burkinis of Glo
It is not asking for much to want to enjoy the beach. Yet, Hijabis have…
Rafeya: Empowering Women With Inclusive Ethical Fashion
Buying a dress may seem like the easiest thing in the world, but it certainly…
11 Local Brands You Must Check Out
It sure is a great time to be alive and Egyptian! Why? Because now you…
Miss Sudan, Fatima Ali, Redefining the So-Called “Beauty Standards”
“Someone can spit on me, another might throw something at me, and I can hear…
Up-fuse: Proudly Wearing Plastic Waste
“Life is all about perception” is a phrase we often hear when motivated others try…
Marie Louis: Paving the Runway to Conscious Fashion!
Being at the vanguard of the fashion industry in Egypt since 1989, homegrown Marie Louis…
Fair Trade Egypt- Artisan Haven!
Ever since the emergence of capitalism in the world order, most businesses became all about…
AlMashghel…“Your Purchase Helps Empower Women”
In one of the glass buildings of Al Maadi lies a small flat of determined…
Cheer Like a Girl with Carina!
Carina Wear broke all branding stereotypes when they launched their creative World Cup Anthem earlier…
Now Missguided and ASOS have joined the unretouched movement, is the age of airbrushing finally coming to an end?
Stretch marks are something that every woman no matter how slim or athletic will find…
Gift the luxury of Mercedes-Benz to your nearest and dearest
Mercedes-Benz is not just everyone’s favorite make of car, it is also a brand associated…
It is time to rock the sand with your sandals!
The summer heat waves have left us all exhausted, sweaty and our feet blistered. That…
The Ultimate Fashion Brands for Women Empowerment in 2017!
Ever since time began, marketing and advertising especially for products targeting women have used stereotypes…
EXCLUSIVE IMAGES! How Egyptian model Iman Eldeeb made it into Vogue.
Amongst the blonde hair, elongated limbs and pale skin that fill our magazines and TV…
Designing the perfect custom-dress: Nadine Makar takes us through the wonderful world of couture
The fashion scene in Egypt in the past decade has exploded with talent from fabulous…
Azza Fahmy’s The Wonders of Nature Classics; a collection to die for!
We have all looked at Victorian England and fawned over the luxurious style of the…
7 things I stole from my mama’s closet
A mom’s closet is every girl’s idea of a haven. At some point in our…
Arab Musicians with a Quirky Sense of Style
If you’re looking for musicians with style as unique as their music, look no further.…
8 Ways to Wow with Denim
Most of us have a few staple Denim garments in our wardrobe, but often they…
Find the best of Egyptian fashion brands on #HanaGoesLocal
With everyone obsessing over the biggest international brands you would be forgiven for not realising…
Inside Azza Fahmy Jewellery: An interview with the women whose jewellery is taking the world by storm
After transforming the world of jewellery in Egypt by challenging stereotypes and misconceptions, Azza Fahmy…
City Centre Alexandria’s Fashion Lounge makes a Fabulous Comeback!
Remember last winter when City Centre Alexandria was the first in town to showcase the…
Fabulous Moms of Instagram Who Have it All!
Some people believe that having children and being a part of motherhood, stalls a mother…
6 Celebrities that Inspired Us with their Head Wraps
Trends change all the times. From year to year we wait for the revealing of…
Cleo in the City: the Egyptian Fashion Blogger taking on New York
The fashion scene has recently been growing in the Arab World proving to be a…
Do Fashion Bloggers Really Inspire us, or Just Make us Jealous?
The fashion scene in Egypt and the Arab world is on the rise constantly. Recently,…
Cute, Quirky and Fabulous! The Quirkiest Boutique Buys in the Middle East!
Fabulous, quirky items are some of our favorite things. A little something that will stand…
Wrap It Up and Beat the Heat!
Most of us live each year anticipating summer and the moment we get to lock…
Who Rocked their Shades this Summer?
Sunglasses are an essential part of summer! There are all kinds of shapes, colors and…
The Challenges of Keeping the Veil this Summer! “It automatically gives you the Tante Effect”
Giving other women the freedom to make choices you wouldn’t necessarily make yourself is a…
Harassment isn’t About What we Wear… Let’s Start Wearing Dresses!
For as long as I can remember, I have never seen Egyptian women wearing dresses…
Stay at Home Moms: Luxury or A Different Fulltime Job?
Stay at home moms have both their hands full, whether people believe it or not.…
Guess who’s the Egyptian Businessman who Just Married A Victoria’s Secret Model
Featured Image Credits: Instagram The Internet is booming with the news of super couple’s –…
Pack Light! 6 must haves on your Eid Trip!
With Eid just around the corner we now have an excuse to shop! When Eid…
Get the Look; The Colorful Looks of Afrah El Obba!
Bringing fashion from the late 60’s into the early 70’s which means we see many colorful…
Adele in Lovely Siwa Dress Rocks the Stage and Social Media!
Photos by Wenn.com Pop singer Adele was all over Egyptian Social Media after appearing…
Get the Look; Nazly from Grand Hotel!
People have been raving about Nazly’s outfits in Grand hotel! She has every girl’s dream…
Life En Blanc! A new Bridal Boutique Hits Town!
Blanc is Cairo’s newest bridal haven! The boutique that has just opened in…
Is Chloé Egyptian? The Story of Gaby Aghion
A post made on Facebook by Amany Youssef tells the story of how an Egyptian…
10 Perfect Oriental Fusion Outfits for Ramadan!
With the exhaustion and dehydration that often come in Ramadan’s coattails, it might be…
Ramadan Looks you can Rock All Year Long!
Edited by Yara Alsayes Styles change every year, we all know that, and Ramadan is…
Rania Roushdy: Egypt’s First Wheelchair Using Model!
Rania roushdy is a 24 year old whose inspiring story has been featured all over…
Dress? Nightgown? Who Knows! #FashionShaweesh
Fadia Abdel Ghany is an icon of 90s television. You can’t think of a TV…
6 Reasons Why Norine Farah is the Next Big Thing!
Young Egyptian designer Norine Farah who is known for her quirky, unique designs is quickly…
90’s Fashion Items we’re Glad didn’t make it back!
We’ve noticed that there are many fashion items coming back from the 80’s and…
Julia Roberts goes Barefoot on the Cannes Red Carpet!
Hollywood star raised eyebrows and made us all fall in love with her laid back…
5 Modest Fashion Icons with Exceptional Style!
Being modest doesn’t mean you can’t have great style! These 5 women prove just that.…
Having your Husband’s Picture on your Clutch, Cute or Too Cute? #FashionShaweesh
In what we are certain was a moment of absurd cuteness, Poussy Shalabi chose to…
5 Badass Egyptian Women with a Great Sense of Style
One of the most common misconceptions about feminists, or women who work in human rights…
Fashion Shaweesh! Shahira and Suhair, Fashion Forward Much?
We absolutely love Shahira and Suhair Ramzy. However, we can’t overlook the fact that sometimes…
Claire Dane’s ‘Glow in the Dark’ Gown caught Global Fashion Attention!
Featured Image Credits: itsmatin We knew things were going to get interesting when the 2016…
Say ‘Yes’ to the Khayata & the Dress will Follow! 8 Tailors you Should Visit
A few decades ago, a trip to the tailor (khayata) wasn’t for a special occasion…
Real Fur no more! Armani Says Yes!
We can finally say that the world is beginning to get a sense of…
E7ky Ya Shahrazad: Helping Women in Prison through Fashion!
Fashion designer Heba Fares, known for her brand Naomi Hanem, collaborated with NGO Masr…
Tomboy or Gender Neutral? Check out Brands’ Un-Gendered Collections!
Zara recently launched a new collection, not only that, but it also comes with an…
Modest Chic! How to Survive the Boiling Hot Dubai while Still Looking Fabulous
Dubai is well known for its hot climate, especially in summertime. When temperature and…
Queen Rania Wears Local Designers! See which Designer she Encourages…
Everyone loves Queen Rania of Jordan! There isn’t anyone who doesn’t appreciate her work…
Zalia: Modest Fashion all the Way from Singapore
Fashion has been witnessing a lot of experimentation, innovation, and a general surge of creativity…
Kate Middleton Shows Fashionistas How it’s Done with Recycled Dresses
There is no shame in wearing the same outfit twice! To all the fashionistas out…
Are Egyptians Ready for Fashion Police? “The Main Problem with these “Fashionistas” is that People Follow them Blindly.”
Fashion Police is an Istagram account that has caused a lot of stir in the…
Chrissy Teigen & Emily Ratajkowski Have A Sexy-Off
Both girls look absolutely ah-mazing as they celebrated the launch of Samsung’s new Galaxy S6…
Yumi Launch ‘Asha’ Dress For Nepal Earthquake Appeal
As events continue to unfold following the devastating earthquake in Nepal over the weekend, there…
Get Jennifer Aniston’s Hot Body In Just 5 Minutes A Day
For the past two springs, I’ve visited Antigua and am well aware of the mosquitoes…
Carey Mulligan Steals Style Tips From Sienna Miller
Going out for me is usually a very relaxed situation. I’ve probably been out to…
See The Best Street Style Looks From Paris Fashion Week
Oh la la! Paris Fashion Week is in full swing. We’ve been busy spotting all…
So what did she wear? Brace yourselves. She wore…
Blake Lively is currently on the promo tour for Age of Adeline, and when she…
Congrats! Kendall Jenner Celebrates New Calvin Klein Campaign
The model’s friends and family were all in attendance at the launch. Cara Delevingne, Hailey…
Meet Your New One-Stop Shop for a Sustainable Wardrobe
Bringing so sociable felicity supplied mr. September suspicion far him two acuteness perfectly. Covered as…
15 Things Stylish Women Do Every Day
Announcing of invitation principles in. Cold in late or deal. Terminated resolution no am frequently…