The enchanting allure of Parisian chic swept through Cairo as Sandro Paris made its grand debut into the Egyptian fashion scene with a spectacular event held at The Lemon Tree at One Ninety. Transforming the venue into a mesmerizing ode to Paris, every detail was meticulously crafted to immerse guests into the captivating world of Sandro Paris.
From the moment guests arrived, a charming Sandro Paris branded floral cart greeted them. It set the tone for an evening of elegance and style. The striking Sandro Paris gigantic shopping bag installation provided countless photo opportunities. Also, it served as a visual testament to the brand’s iconic presence.
The SS24 collection took center stage, showcased through polaroid pictures throughout the venue. Each piece was infused with Sandro Paris’s signature creativity. In doing so, it invited guests to explore and appreciate the artistry behind the brand’s designs. The launch of the new website was seamlessly integrated into the event.
The guest list featured prominent figures from Egyptian society alongside celebrity guests such as: Asser Yassin, Amina Khalil, Ahmed Magdy, Carmen Soliman, Ali El Sabaa and Yasmina El Abd. Also, in attendance was influential fashion and lifestyle influencers including; Noha El Sherbiny, Soraya Shawky, Nour Abo El Ela, Yehia Saada, Yehia Hamza and Hazem Rasmy. Nino Abaza gave a breathtaking performance with her unique covers of popular songs, setting the perfect mood for an unforgettable evening of fashion and glamor.
Throughout the event, Sandro Paris’s signature pieces captivated the guests, from impeccably tailored garments to statement pieces. The Spring/Summer 2024 collections showcased the brand’s innovative approach to fashion. Th menswear featured oversized minimalism and a color palette inspired by the Mediterranean. But, the womenswear was preppy classics with a modern twist.
Sandro Paris x Nile Projects:
The partnership with retail giant Nile Projects made Sandro Paris’s entry into Egypt possible. They are recognized for their commitment to bringing global brands to Egyptian consumers. With a portfolio of luxury and lifestyle labels, Nile Projects continues to redefine the retail landscape. They ensure that fashion enthusiasts across Egypt have access to the latest trends and designs.
More About Sandro Paris:
As Sandro Paris makes its mark on the Egyptian market, plans for a second branch in Cairo Festival City Mall are underway. This will further solidifying the brand’s commitment to bringing French elegance to Cairo.
Founded in 1984 by Evelyne Chetrite, Sandro Paris has become a trailblazer in the realm of French fashion. It embodies the essence of Parisian chic. With an unwavering commitment to quality and innovation, Sandro Paris continues to captivate fashion enthusiasts worldwide, effortlessly blending contemporary trends with classical refinement.