Behind every successful brand lies a story of perseverance, passion, and purpose. Trace Cosmetics is…
Unlock Your Best Skin: Eucerin’s Best Products for Acne-Prone Skin
Acne is a widespread challenge that affects a substantial portion of the global population. People…
Embracing Your Roots: Reconnecting with Your Natural Hair
In a world where society dictates our perception of beauty, the journey to reconnecting with…
8 Tips and Tricks to Keep Your Skin Hydrated This Summer
It’s summer! which means your skin is finally seeing some Sun. Though tans and sunshine…
Bold Beauty Blogger Shares her Self-Grooming Tips
It’s not every day that you come across a beauty blogger who’s sharing how she…
At-Home Self-Grooming during Lockdown, the Good, the Bad and the Ugly!
It’s not every day that you come across a beauty blogger who’s shamelessly sharing how…
Natural Corner: Creating Beauty Out of Palm Waste
Randa Saif, Faculty of Commerce graduate, wife and mother of two children, and El Wadi…
Oriflame Egypt Top 15 Successful Women Share Their Passion with the World
Oriflame, founded in 1967, is a global beauty company selling directly in over 60 markets,…
International Makeup Artist: Katie Hughes Shares her Beauty Secrets and Makeup Tips
We are constantly on the lookout for the best beauty tips and hacks. So naturally,…
Face-Aging App? No, Thank You Very Much!
Months ago, we all woke up to social media feeds taken over by old, wrinkled…
Nefertari: The Inside Beauty of Egyptian Handmade Body Care Products
When she heard her daughter screaming from the bathroom, rushing to her already red and…
Founder of CurlyTalks, Dina Ghalwash, “Hair is Something We Want to Be Loved for, Not In Spite of ”
Having been a target for criticism and teasing because of her big, curly hair throughout…
Protect and Pamper your Skin this Summer with L’Oreal Paris Clays Routine!
Summertime is here at last, and it is the perfect time to soak up the…
Eleven Female Powerhouses Everyone Should Know About!
What Women Want magazine produced an inspirational video, bringing eleven powerful women under one roof.…
All sulfate-free seekers! ELVIVE is bringing you Low Shampoo that will blow your mind!
Let us be honest, we all have hair issues. Whether we have mistreated our hair,…
Microblading: the Latest Eyebrow Thickening Solution is Now in Egypt!
Thick hair on girls is not always a great thing. When it comes to eyebrows…
Clearing up your Skin’s Mysteries at the Vichy Launch
Two weeks back, Egypt witnessed the launch of Vichy! The celebration introduced Vichy to Egyptians,…
Cleopatra to Amy Winehouse: Decades of Eyeliner Applications!
The application of eyeliner goes all the way back to Ancient Egypt and Mesopotamia, when…
Toi Beauty Salon Puts Their Magic Touch on the What Women Want… Magazine Team
Toi beauty Salon made our day when they decided to treat the What Women Want……
Lip Plumping Miracle? The Decision is Yours
Who can blame women for wanting fuller lips? With stars like Angelina Jolie, Beyonce and…
Hairstyling Like A Pro
L’Oreal Professionnel took Egyptian salons by storm when they brought their IT looks for Autumn/Winter…
Couture Styling to the Rescue!
Last April, Kerastase celebrated its 50th anniversary by launching its newest collection: Couture Styling. The…
La Vie Est Belle: Ultimately Seductive
Purely and ultimately seductive, this fragrance by Lancome is lively and feminine. It’s a must…
Nail Polish Prayer Friendly!
The water permeable nail polish, which many describe as ‘halal’ nail polish, has been the…
Moisture for a Cause!
The Body Shop is launching its new Special Edition Blueberry range packaged with community fair…
From Dubai with love – The Rimmel way
Rimmel celebrates its 180th anniversary with a striking Retro-Rock themed event in Dubai. The celebration…
Peel, Apply and File!
No one has the time for the wait-to-dry routine. Fear not, Sally Hansen puts the…
Nearly Naked!
The new pressed powder by Revlon is incredible! Undetectable coverage. It leaves you with an…
Punk it up with Punk Couture
This season, MAC is introducing new daringly gorgeous shades for eyes, lips and nails inspired…
Buzzing with Bee-auty!
Who needs candy when they can have their hands on some honey? The Body Shop…
Bite Your Way To Beauty
10 Foods that can Make you Feel Beautiful and Fresh
Make Up Forever Rouge Artist Collection
The Dazzling new Rouge Artist Collection is just what you need this summer with 100…
GUERLAIN Abeille Royale SERUM
A new anti-ageing revolution of youth Serum, born from the exceptional repairing power of bee…
Vera Wang Lovestruck Eau de Parfum
Love struck is the new exotic Fragrance by Vera Wang that is all about Vera’s…
Goodbye Panda Eyes
As much as we want our makeup to last all day, we want to able…
It’s Definitely A Pink World with Victoria’s Secret
Victoria’s secret is going pink for spring, with a collection of lipstick, nail polish, eye…
“Mauboussin, for the timelessly elegant man”
Mauboussin introduces their new fragrance M Generation, created exclusively for the confident, effortlessly elegant man…
Lancôme’s aura of skin perfection
Teint Miracle Compact and Effet Miracle are two exclusive formulas from Lancôme designed to reveal…
The Orchid: Forever Young
Three orchids selected from 30,000 combined together to create the New-Generation Imperial Orchid Molecular Extract.…
What’s Your Flavor?
Vanilla
What’s your Flavor?
Red Velvet
Blonde Ambition
Want to have a simple yet attractive look without looking pale? Check out these beauty…
As Precious As Gold
Narcisco Rodriguez launches an exotic Amber Musc scent especially designed for women of the Orient.…
My Studio: Your own virtual makeover!
MAKE UP FOR EVER launches MY STUDIO, its first virtual reality makeup iPad Application, which…
Wash Your Worry Away
With the launch of the new H&S Head & Shoulders Itchy Scalp Care Shampoo and…
Flirtatious lashes
Guerlain has reinvented the shape of mascara to create a more striking effect and stimulate…
Get those lips ready for spring with Clarins Rouge Éclat
The focus is on the lips with Rouge Éclat, the first age-defying lipstick by Clarins.…
Le Parfum
Winter’s Orange Blossom from Elie Saab Between sweetness and sensuality, this delicate flower reveals its…
Egyptian women, are you ready for the guilty pleasures?
New branches of indulgence are opening up soon at Cairo’s capital Citystars. Victoria Secret and Bath &…
Paris Bubble Chic, Color me pretty!
Introducing 5 new high fashion shades, a mix of pastels and vibrant colors, Bourgois Paris…
Red Carpet Makeup
MAKE UP FOR EVER rolled out its Exclusive Celebrity Lounge throughout the entire duration of…
Swarovski introduces “Swarovski Edition”
An addictive fruity floral scent is a must have fragrance. The first in a collection…
No illusions about Clarins’ Loose Powder Foundation
For those who love powdery textures, Clarins introduces Skin Illusion Loose powder Foundation. It…
Lady Gaga’s Fame Campaign
Only this time instead of the quirky outfits, Lady Gaga chose to rock her birthday…