Carina Wear broke all branding stereotypes when they launched their creative World Cup Anthem earlier last month. Being in the market for over two decades, the company has been on a mission to support Egyptian women every step of the way. Unlike many brands that disregarded women’s role in cheering for the Egyptian National Team during the world cup, Carina Wear took the initiative and created a new anthem just for women
The setup, art direction and styling were fabulous! Huge production effort was clearly highlighted in the production.
This anthem challenges many stereotypes in a fun and catchy way; Women aren’t only interested in watching TV series, going to beauty salons or going to Sahel for a tanning session. Women can also watch football and be part of it.
Between the attractive melody, the strong lyrics and colorful aesthetics, we are sure this anthem is summer’s new IT hit.