After holding one of the strongest events of the year at the Pyramids, Dior has not only chosen Egypt for Kim Jones’ latest collection, but it also chose Arab-Egyptian Holding Company Temraza to be the fashion consultant for their fashion show. This follows Temraza’s mission of bringing Egypt back on the global fashion map and having this exceptional experience with Dior is the greatest step towards fulfilling that mission.
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Egypt on the Global Fashion Map
On the evening of December 3rd, Temraza’s entire team gathered together to support the entire process of the Dior runway from the atelier to the collection room, then to the studio room. The presence of the team backstage is what holds any fashion show together. It is definitely the backbone of the runway, and Temraza’s team were definitely up to the task.
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In a recent post by Farida Temraz, she says “Thank you Egypt for giving me the opportunity to witness such an honorable event that will be written in fashion history and work with love and work for Egypt. This is literally me following my dream with hard work, sweat, tears, and joy of “Temraza Holding Company (THC)” bringing Egypt back to the global fashion map.”
In another post the Temraza team states, “Haute Couture is our expertise ,
trendsetting is what we always do, and bringing egypt back to the global fashion map is our mission, we’re THC crew.”
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Temraza is no stranger to celebrating or embracing Egyptian heritage, culture, and history. THC are notable worldwide for their attention to detail and representing the Arab world on such a large scale. Fashion is a language that THC speaks well, and Dior’s choosing it for fashion consultancy is an incredible step towards truly seeing and acknowledging Arab-Egyptian work that contributes to greatness worldwide.
This event not only puts Egypt back on the global fashion map but also gives a voice to those who dream. We truly can’t wait to see what THC will do next.
