Dar Noora Palestine is nothing but a young artist’s dream, it is a walk to the old city of Jerusalem with love and appreciation for its heritage. Dar Noora’s products infuse modern styles inspired by Noora Khalifeh’s personal experience of Jerusalem with traditional Palestinian ‘Tatreez’. Noora is a fashion designer, an entrepreneur, and a mother…
Meet Yara Hassan, Founder of Fekr Production House!
Yara Hassan started her career as a reporter in Al Beit Beitak where she learned a lot about her passion for production. Yara is now a 39-year-old mother of two, who has fulfilled her passion of starting her own company, Fekr Production House. In this interview, Yara recalls her first class as a mass communication…
Aline Kamakian: on Bringing Armenian Food to the World at ‘Mayrig’
“I remember whenever I wanted anything for my hobbies, I used to cook Soubeureg for my father. Once he had it, he was so happy he always gave me what I wanted. My passion has always been the kitchen, and this is what started my restaurant career.” Said Aline Kamakian, describing her story of founding…
‘Art Saves Lives’ Initiative Organizes a Fundraiser for 57357 Cancer Hospital!
Art Saves Lives is an initiative that empowers cancer patients through art. It allows them to express themselves and share their wonderful creations with the world. The initiative started when filmmaker Sarah Amer and designer Engi Jaouda visited 57357 cancer hospital to see how they can help upon the news of its closure. They both…
Turkey & Syria Earthquake: How Can People Help?
On February 6th, 2023, a deadly 7.8 earthquake struck Turkey and Syria resulting in more than 11,000 casualties in the two countries combined. Ever since the disaster, the world has been trying to offer all the help it can. According to the guardian, the World Health Organization (WHO) has suggested that the final toll could…
“A Glow-Up Gone Wrong”: Neveen Radwan on Her Daughter’s Fight With Anorexia
Neveen Radwan is a mother that has decided to share her and her daughter’s story with the world. It all started when Covid-19 hit when Mariam, Naveen Radwan’s daughter decided to lose weight and “glow up”, which later on turned into an eating disorder that no one was expecting. After a while, Neveen Radwan decided…
Deana Shaaban Reveals Latest Show “The You in H(u)man”
Deana Shaaban, our beloved entrepreneur, and fashion designer revealed her latest show “The You in H(u)man” a week ago in a beautiful debut on Instagram. The You in H(u)man will feature many guests that will explore all the parts of who we are that make us human through conversations in vulnerable and comfortable spaces. What…
Netflix Reveals the Trailer for Its Latest Kuwaiti Series “The Exchange”
Netflix has recently revealed the trailer for its latest Kuwaiti series The Exchange, inspired by the true events of the 1980’s Kuwait stock market. The series is set to be released on Netflix on February 8th, 2023. The Exchange follows the story of Farid and Munira. Two women who to take over the stock market…
Yousra Mokhtar: on Motherhood & Body Positivity
“I am a nerd by day, a content creator by night, and a mother full-time”, this is how Yousra Mokhtar describes herself. Yousra Mokhtar studied architecture and fell in love with the field, which resulted in her doing her master’s and working as a teaching assistant at Cairo University. Moreover, Yousra Mokhtar is a content…
Sandy Grace: on Breaking the Stigma Around Pole Dance
Sandy Grace is a pole dancer and instructor that decided to turn her life around and pursue pole dance. Before pole dancing, Sandy was working as an HR manager in a well-known company, and when she practiced pole professionally, she decided to start her own pole dancing studio, Steps by Grace studio. Sandy wants to…
Hend Sabry Launches New Women’s Fashion Brand “Second Chance”
Hend Sabry, our beloved superstar, launched her latest fashion brand Second Chance for all women on Monday, the 23rd of January in collaboration with fashion designer Rym Turki. What Second Chance Is About Second Chance is all about female empowerment through fashion. Hend Sabry and Rym Turki wanted to design a collection that reflects its…
5 Food Trucks We Love in Cairo!
Imagine this: you’re out with friends having a nice walk when you all decide to eat. However, you’re bored of the usual sit-down at restaurants and you want something that feels a little bit like an adventure. All you’re craving right now is the perfect warm meal or dessert to end the day and have…
Meet Jessy Radwan, Founder of Carerha!
Jessy Radwan is a working force. After Jessy got married at 22, she started working in sales and real estate as the industry was booming back then. When Jessy got pregnant, she kept working for the entire 9 months. However, when she gave birth to her daughter Talia she decided to stay at home for…
Netflix to Release Its First Saudi Film Alkhallat+ on January 19th!
Alkhallat+ is a dark comedy movie directed by Fahad Alammari, the movie gathers a group of Saudi actors and comedians. The latest Netflix film is a continuation of the beloved Saudi digital series Alkhallat. The series has gathered over 1.5 billion views over its 22 episodes on Youtube and social media. We were lucky enough…
Temraza Collaborates with Engy Wegdan on “You’re as Beautiful as You are” Campaign!
Temraza had one great year, starting from being the fashion consultant for Dior’s latest show, to constantly expanding and contributing by spreading the Egyptian identity through its work. It was only natural for Temraza to want to end the year on an even greater not. As a result, it collaborated with Egyptian actress Engy Wegdan…
تعالوا نشوف منصة سوبر أبلة لتعليم اللغة العربية رايحة على فين بألعابها الجديدة!
“مش بفهم إلا بالحواديت” – دي الجملة اللي خلت إسراء صالح (أو سوبر أبلة) تبدأ رحلتها مع التدريس. بعد ما مريم، بنت في ٣ إعدادي وصاحبة متلازمة داون قالتلها الجملة دي. ساعتها سوبر أبلة كتبت حدوتة ورسمتها في ٥ دقايق وبعدها مريم جابت درجة عالية جدًا في النحو. لما جه وقت الكورونا، إسراء قررت تعمل…
Saif El-Demerdash: Home & Distribution Vice President at Schneider Electric Talks Smart Homes & More!
Saif El-Demerdash started his career in 2003 as an electrical sales engineer in a famous local company which is also a partner of Schneider Electric. Ever since Saif started working, he put Schneider Electric as his target and aspiration to boost his career. He always praises the level of professionalism and passion all employees at…
L’Oréal Paris Holds Celebration For Women of Worth at the Pyramids in Representation of Culture!
L’Oréal Paris arranged a celebration for women of worth at the Pyramids in representation of culture, history, and luxury. The event’s main aim is to celebrate the power of women throughout the years. It is a reminder for all women that they are worth it, that they can do and achieve everything they set their…
Nadya Shanab Drops Latest Single “In a Box”
Nadya Shanab released her latest single “In a Box” on Sunday 26th of November, 2022. In a Box discusses the real overpowering issues women struggle with nowadays. The song features many examples of how women are labeled so other people could control them. The music video took place at Ubuntu Art Gallery, also stressing on…
Dior Chooses Arab-Egyptian Holding Company Temraza for Fashion Consultancy!
After holding one of the strongest events of the year at the Pyramids, Dior has not only chosen Egypt for Kim Jones’ latest collection, but it also chose Arab-Egyptian Holding Company Temraza to be the fashion consultant for their fashion show. This follows Temraza’s mission of bringing Egypt back on the global fashion map and…
Beko Egypt Lays Foundation Stone for New $100 Million Home Appliance Plant in Egypt!
Beko Egypt for home appliances, a subsidiary of Arçelik, celebrated laying the foundation stone for its first factory in Egypt at the 10th of Ramadan Industrial Zone on the 7th of December, 2022. The allocated land is a total area of 114,000 m2. Many high-level government officials attended the event alongside Counselor Mohamed AbdelWahab, GAFI…
Alam: A Palestinian Coming of Age Story About Love & Resistance
Does being born in Palestine automatically make a fighter out of you? What is love? Is feeling afraid a flaw? How do I define bravery? What happens if I speak up? What happens if I don’t? How do I become more? What does this say about me? What is a Alam? These are all questions…
HWJN: The Bestseller Saudi Novel Is Now a Film!
The trailer for the film adaptation of the bestseller Saudi Novel “HWJN” by Ibraheem Abbas was released on Saturday December 3rd, 2022 at the second edition of the Red Sea Film Festival. The film is directed by Yasir AlYasiri whose work speaks for itself. From the international success of 122 to Shabab Sheyab and Murk…
King of the Ring: a Heartfelt Journey of an Aspiring Wrestler
We attended King of the Ring at the 2nd edition of the Red Sea Film Festival and it was an absolute treat to end the night with. The film is directed by Mohammed Saeed Harib. It stars a brilliant wide range of actors like Yasin Ghazzawi, Mohamed Lotfy, Salma Abu-deif, Hakeem Jomah, Faisal AlKurdi, and…
Bones and All: Will a Love Story Between Two Cannibals Break Your Heart?
We attended the screening of Bones and all directed by Luca Guadagnino at this year’s edition of the Red Sea Film Festival and we truly don’t know how to feel. The film takes you on an emotional journey, however, you’re gonna come out of it and think: is it okay for me to get emotional…
WWW Picks For the 2nd Edition of the Red Sea Film Festival!
“Film Is Everything.” That is the main motto for this year’s 2nd edition of the Red Sea Film Festival, where films from all over the world are celebrated. The RSFF is special because it bridges the cultural gap in the film industry. It introduces Arab and Saudi cinema and gives them the voice they both…
Rasha Mansour Launches Her Fine Jewelry Brand!
Rasha Mansour is a passionate self-taught jewelry designer who fell in love with Gold at an early age. Ever since then, Rasha has been learning and learning in order to bring her passion of making jewelry to life. As a result, Rasha Mansour has recently launched her fine jewelry brand to honor Egypt and to…
19B Scores a Triple Win in the 44th Edition of CIFF & Here’s Why!
Selected to screen within the International Competition of Cairo International Film Festival (CIFF), Ahmed Abdalla’s 19B gave a huge entrance in the 44th edition of CIFF. The film is headlined by an amazing cast; Sayed Ragab, Ahmed Khaled Saleh, Nahed El Sebai, and Fadwa Abed all gave honest and authentic portrayal of their characters. Also,…
Engineer Nour Morshedy Signs a Cooperation Protocol with Baheya Foundation
Pink October is the perfect way for everyone to raise awareness about Cancer, and breast cancer in particular. So, in celebration of Pink October, and all the amazing work Baheya Foundation has been doing, Engineer Nour Morshedy, CEO of Memaar AlMorshedy paid a visit to Baheya Foundation to express her admiration and praise in support…
The Fabelmans: a Love Letter to Cinema & Adolescence
Cairo International Film Festival (CIFF) in its 44th edition chose Steven Spielberg’s latest autobiographical film “The Fabelmans” to be the opening film for this year, and we wouldn’t have it any other way. About the Film The Fabelmans is an auto-biographical story loosely based on Spielberg’s formative years; the very years that shaped his love…
Maison Pyramide Group Expands With Addition of Ego & East Talent Agency!
Maison Pyramide, MENA’s fastest-growing consumer brand-building platform, announced today that it has completed the 100% acquisition of Ego & East, a leading Dubai-based talent management agency. Ego & East represents some of the most coveted regional celebrities including Karen Wazen. The acquisition was structured as an all-stock transaction, with Ego & East’s two owners, Reem…
The Interview Explores the Ugly Faces of Depression
Director Hind Metwalli is competing with her short feature film The Interview in the Short Film Competition in the 44th edition of the Cairo International Film Festival (CIFF), to be held from 13 to 22 November. What the Film Is About The Interview tackles the conflict of a young woman who has to choose between…
WWW Picks for the 44th Edition of Cairo International Film Festival!
Every year, we get to celebrate film and filmmakers through a very special event; Cairo International Film Festival. We get to explore a true side of cinema, one that hands you different experiences and stories from all over the world. We get to witness people, who are just like us, experience life in completely different…
Meet Dr. Jacquelyn Berry: Cognitive Scientist & Dr. World Africa 2022
Dr. Jacquelyn Berry is assistant professor in the Department of Psychology at AUC. She is a cognitive scientist who studies learning and expertise. She graduated with a doctorate from the University at Albany in New York and prior to that attended Rensselaer Polytechnic Institute where she earned her BS, MBA, and MS degrees. Dr. Jacquelyn…
The Creative Industry Summit Kicks Off in Riyadh for the First Time in its 15th Edition!
The Creative Industry Summit has been a staple in Cairo’s creative scene for years. With 14 successful editions at hand, the Creative Industry Summit brings all the creatives together every year for a 3-day event full of chances for all. This year, in its 15th edition, the Creative Industry Summit took off in Riyadh, expanding…
“+18” The Latest Exhibition by Artist Shahira Kamal is Currently Taking Place at Arcade Gallery!
Shahira Kamal is a visual artist, instructor, singer and songwriter. She graduated fine arts in 2006, and she is the co-founder of EIC organization for spreading art graffiti. Shahira Kamal has 12 years of experience in teaching art to all ages. Including wall art projects, and is now providing college workshops, and preparing high school…
Meet Charise Le: Chief Human Resource Officer at Schneider Electric!
Charise Le is the Chief Human Resource Officer of Schneider Electric and a member of the Executive Committee since April first, 2020. Charise Le started her career in 1995 and began at Siemens as an HR specialist. Then, she found her way at Schneider Electric in 2007 and kept growing there ever since. Charise Le…
Meet Mariam Elshebokshey: Founder of Kidzkit!
Mariam Elshebokshy’s story with Kidzkit started when she first gave birth to her daughter in 2019. Mariam wanted to buy a breast pump and while talking to one of her relatives living in the Netherlands, they asked her why she couldn’t just rent what she needed. That is when Mariam had a light bulb moment.…
MDLBEAST’s Boutique Music & Arts Event AZIMUTH at AlUla Took Saudi Arabia by Storm!
On the 26th of September 2022, fans gathered to listen to some of their favorite artists at AZIMUTH AlUla. With International artists and musicians like Jason Derulo, Parov Stelar, DJ Snake, and Damian Lazarus, MDLBEAST’s latest Boutique Music & Arts Event at the ancient desert city of AlUla absolutely took over fans’ hearts with music. …
ECO EGYPT Launches the Green List Campaign to Shed Light on Nature Conservation!
ECO EGYPT has recently launched the Green List Campaign. The campaign’s main aim is to promote establishments and products that contribute to environmental preservation. ECO EGYPT campaign is led by the Egyptian Ministry of Environment (MoE). Moreover, it is implemented by the United Nations Development Programme (UNDP) with the National Bank of Egypt (NBE) as…
A Laugh or an Existential Crisis? Here Are 5 Comedy Specials for you to Decide!
As a concept, performance, or story, comedy has evolved like everything else. It is a form of entertainment that is timeless and connecting. Comedy is also a profound and non-traditional way to express thoughts we might fear saying out loud. It is a way to make fun of the deep and unsettling thoughts we all…
اتكلمنا مع دكتور نرمين بدير عشان نعرف إزاي نهتم ببشرتنا الصيف ده مع لوريال!
دكتور نرمين بدير اتخرجت من كلية طب القصر العيني وحاليًا بتشتغل أستاذ مساعد في قسم الأمراض الجلدية في كلية الطب جامعة حلوان اللي تم إنشائها سنة ٢٠١٣. دكتور نرمين بدير ساعدتنا نفهم أكتر إزاي كتير من منتجات البشرة ومكوناتها اللي بنسمع عنها بتفيد بشرتنا وبتأثر إزاي على صحتنا النفسية. من أول الحاجات اللي اتكلمنا عنها…
Al Mangam by Yasmeen Badawy Is Here with a Story to Tell!
Yasmeen Badawy is an AUC Psychology graduate who decided to turn her newfound passion for making and designing jewelry into a reality. It all started with her visits with her mom to Khan el-Khalili, which was the first spark for Yasmeen when it comes to jewelry. Then, a year before Covid19 hit, Yasmeen Badawy stumbled…
Nour Ali Shokry “We should stop calling Cancer the bad disease because all diseases are bad”
When Nour Ali Shokry was diagnosed with Cancer 2 years ago. She didn’t feel there was any community in Egypt that supported cancer patients the way she felt was needed. From there, Nour Ali Shokry decided to start her own group on Facebook with the name Together We CANcer, in support of all cancer patients…
A Walkthrough of the Encompassing Art of Sophia Soliman
Sophia Soliman is a 25-year-old illustrator and photographer. Sophia majored in Arts & Design and Animation at MSA University and graduated in 2019. However, her journey with art started when she was just a little girl. In 2011, Sophia Soliman decided to bring her love for art to life and hasn’t stopped ever since. Sophia…
Meet Heba El Gabaly: CEO & Founder of Efreshli
Efreshli started coming to life in 2018 when Heba El Gabaly was living in Dubai. She had been a partner managing the retail operations at Eklego for 8 years in Egypt. Heba El Gabaly had noticed that in terms of design and furniture, everything was moving to online platforms. She had also noticed the influx…
5 Things Our Schools Do Wrong
Education is a pillar in all our lives. Most of us start at the very beginning when we’re 4 or 5 years old. It is something that is too fundamental to our being, it affects and raises us to be who we are as individuals in society. Our schools allow us to have a certain…
Jumia in a Glance: 10 Years of Supporting & Empowering All Women
Jumia has truly set an example for female empowerment and support throughout its 10 years in the market. Jumia’s workforce is as diverse as it ever gets. Whether it’s about working in logistics, delivery, or any other job that has been male-dominated in the past; Jumia gives their female employees their respective chance to have…
On Breaking Barriers with Batool AlDaawi!
Batool AlDaawi has always loved art, ever since she was a little girl she wanted to try out different art mediums and approaches, and she did. Batool AlDaawi ‘s work is a testament to her love for everything creative and new. Starting from her work on series like “Al Meshwar” with director Mohamed Yassin to…
Sokna: Egypt’s First End-to-End Funeral Service Founded by Ahmed Gaballah
Sokna is the latest end-to-end funeral service in Egypt. It dedicates its efforts to providing people’s loved ones with care and respect without all the hassle and burden that comes with arranging a funeral. Sokna handles all the logistics and arrangements. It lets people go through their grief without worrying too much about everything else.…
5 Trending Tiktok Books that You Should Read!
It’s not always easy to be invested in a book, especially when you’ve been going through a reading slump. There are only so many genres to choose from, and sometimes, we just want to not have to choose between all the books out there. Luckily, Tiktok has been doing all the choosing lately. Booktok is…
“Empowering Women through Cooking” The Latest Initiative from WFP in Partnership with Seven Circles!
Words and language inspire. They allow people to use their voice and speak up, and food is a language that the entire world knows how to speak well. The United Nations’ World Food Program (WFP) and Seven Circles knew that very well. As a result, they have launched the “Empowering Women through Cooking” cookbook in…
Khadija Hegazy “Find your why and you’ll never need to wait for motivation”
Alongside her love for a challenge and immense drive to do what her heart loves, Khadija Hegazy is an accomplished triathlete and an Adidas Runner. Finding her love and passion in swimming, cycling, and running, Khadija Hegazy is definitely the jack of all trades for sports. It is no easy challenge when you’re trying to…
Farah Adly Sabbour on the Timeless Jewellery of Hermania!
Farah Adly Sabbour is a 27-year-old Cairo-based architect. Farah has always been fond of history, art, and culture. Her love started when she was a little girl doing arts and crafts with her mom, then that love and passion grew into something bigger. Farah took different art and design courses because she loved creating things…
Maria Darwish & the Whimsical Energy of Darwisha Studio!
Maria Darwish is a 26-year-old Egyptian artist who’s been spreading a lot of colors and whimsical energy through her art and Darwisha studio. It all started with Maria Darwish when she was still a little girl. However, her pursuit of art and expression created a colorful path for her vibrant endeavors. Maria Darwish executed her…
Hadia Ghaleb Is Getting on the Frontlines of Modest Swimwear!
Dubai-based entrepreneur and fashion influencer Hadia Ghaleb is getting on the frontlines of modest swimwear and starting her own personal venture, Hadia Ghaleb Label. The talk of inclusivity has been going on for years, especially when it comes to modern, colorful, and modest swimwear for all women. It doesn’t come as a shock to anyone…
Following Rahma Traveler on Her Journey to See the World!
Rahma Arafa is a 23-year-old Egyptian girl with big dreams and a palpable passion for seeing the world. Rahma has always had a fascination with adventure, but also with influencing and encouraging other women to live the life they choose. So, after many challenges, Rahma took her first plane to Sri Lanka to begin her…
Diving into the World of Cherry Blossom Books with Somaya Salama
Imagine this: it’s 2013, you miss reading and you decide to pick up a book by one of your favorite authors. You can’t find it anywhere and when you do, it’s too expensive. Then, a friend tells you about this website that delivers the latest affordable books to your doorstep. You trust their word and…
The Strongest Love: ELARABY Group’s Latest Mother’s Day Campaign is the Greatest Tribute to Every Mother
ELARABY Group has launched its latest campaign “The Strongest Love” this year to show all mothers how loved, appreciated, and cared for they are. If we all take a moment to think about defining the word Mother, we will be left with endless meanings. A mother is a home you get back to after a…
Yasmine Zalatt: Charm of Handicrafts & Set Design
Yasmine Zalatt is a 23-year-old applied arts student who has been charming people with her dreamy set designs and DIY projects. Inspired by her love for the summer, the beach, and seashells, Yasmine Zalatt’s work truly reflects her passion for everything vibrant and colorful. Yasmine is passionate about many things, including photography and art direction.…
It Takes a Village to Tell a Story: a Conversation with Reem Ossama
“What happens when we sit down to listen and talk?” – answered Reem Ossama when asked to describe her latest documentary It Takes a Village in one sentence. The documentary has recently won the “Best Short Documentary” Award at the New York Movie Awards, the “Best Film with Impact” in Aswan Film Festival, and Newgate…
Cairo at Night Through the Eyes of Ahmed Saad
Ahmed Saad (also known as S3d) is a comics artist and a creative writer based in Cairo. Ahmed Saad’s illustrations of late-night Cairo have resonated with hundreds of people who felt the nostalgia he captures through his work. Whether through his choice of music, the details of the Egyptian streets, or the warm image of…
Chatting with Neda about Pole Dancing & Identity!
“I thought I was just gonna try it as a joke, because what is someone who looks like me doing a Pole class?” Said Neda (aka Hijabiluscious) when we asked her about the start of her Pole dancing journey. It all started with Neda in August of 2019 when she wanted to try something new.…
Vodafone Egypt Celebrates International Women’s Day through Reinforcing Employability Opportunities for Women
In light of International Women’s Day, Vodafone Egypt is tailoring a variety of employability opportunities to advocate for women’s empowerment on their special day. Vodafone Egypt wants to enable women to have a steady income while jumpstarting their careers in their eligible fields. The two initiatives in-store will be in the form of training programs…
Narimaan Farouk “Your mental health is more important than the size of your jeans”
Narimaan Farouk started her platform 3 years ago to post her makeup looks and photographs. A year after giving birth, Narimaan decided to change the purpose of her platform and to start sharing topics that personally mattered to her. Now, Narimaan Farouk is a well known advocate for body positivity. She’s used her voice and…
Roxy: The Latest Restaurant & Salad Bar in Town!
We all love to gather around food. It’s a language that we all know how to speak well. Nothing beats gathering with family or friends around a table of delicious meals. We also love to have fun, play around, and find somewhere comfortable to spend our time. That is why Roxy wins the lottery on…
Four Seasons Resort Sharm El Sheikh Reveals a New Era of Luxury at the Latest Expansion
“We’re introducing a new era of seaside luxury to what has been one of Egypt’s most loved resorts ever since it opened its doors 20 years ago. By doubling the property in size, we’ve created new accommodations, recreation facilities, and restaurants while the legendary and exceptional Four Seasons service remains the same,” says General Manager…
Catching up with Dr. Amal Esawi on Nanotechnology!
“My father loved to do things with his own hands and always followed a very scientific approach in solving problems. This impressed me a lot and made me aspire to be like him.” Expressed Dr. Amal Esawi fondly when asked about the beginning of her passion for mechanical engineering. Amal’s father was a mechanical engineer…
Ghada Mounib: The Story of Founding & Growing Save Me Group
“You can’t treat all the kids, even if you want to. At least, you will be able to treat some of them.” Said Ghada Mounib, the woman behind creating Save Me group which gathers more than 350 thousand members that helped collect more than 80 million pounds to treat children. Ghada Mounib started the Save…
Joy Leon: Understanding the Heart & Mind of an Athlete
“I try to see the amazing things my body has done for me: like giving me the ability to hike on mountains, ones where I stood at the top with people who are close to me and shared a view. It has also given me the arms to help with my baby nephew, carrying him…
Always Egypt: Saying “Fempowerment” Like It Should Be
We are all different and with that comes a wide range of emotions that we feel. Always Egypt’s new Fempowerment campaign is telling us that it’s “Always Okay” to experience that. As much as self-expression powered by strong emotional responses has been a true pillar in the making of our generation, it’s still never easy…
Joe’s Leather Goods: Taking Leathercraft to the Next Level
Youssef Hazzi, also known as Joe, always had a passion for handcrafts. He always loved to tell stories through his hands. After coming back to Egypt with a degree in visual communication from the school of design, applied arts, and communication (ESDAC) in France. Joe decided to pursue his passion for leathercraft and turn it…
Meet Riham Fouad: Founder of Dinari Communications
Riham Fouad started her journey in her last semester at university in 2006. As she majored in Radio & Tv, she was starting an internship at Insight magazine, one of the first magazines in Egypt. When the editor in chief had to suddenly travel to London, Riham found herself responsible for articles, ads, photoshoots, and…
Your Guide to Conscious Shopping in Cairo!
With the ever-growing market and interest in fashion with every generation, the demand for stores to replicate current catwalk trends is very high. In an industry that constantly shuns the idea of outfit repeating and recycling old trends, fast fashion became the ultimate source of clothing everywhere. So, let’s begin with the question: What is…
Nadine Sherif Jewellery: the Perfect Blend between History and Design
Nadine Sherif is an award-winning jewellery designer whose passion always reflects on her powerful statement jewellery pieces. Nadine Sherif graduated with a Bachelor’s degree in architecture in 2013 and she went on to apply the attention to detail and execution she got from her major to Jewellery design. That later led to Nadine winning the…
يلا نحكي قصة: ٥ كتب مهمة نقراها لأولادنا
القصص لغة كلنا بنتكلمها. كلنا فاكرين القصص اللي كانت بتتحكيلنا وإحنا صغيرين. اتعلمنا عن الصدق، العطف، الحب، التقبل وحاجات تانية كتير من القصص اللي أهالينا كانوا بيحكوهالنا. وساعات كنا بنعرف نتصرف إزاي في مواقف معينة بسبب الكتب اللي بنقراها، اتعلمنا نحلم واتعلمنا نتكلم ونسمع من القصص دي، لأن كل حاجة في النهاية جزء من قصة…
Ellie Home: Reviving the Beauty of Egyptian Craftsmanship
Ideas always begin somewhere, with Ellie Home, it all began in 2012. One day, Nahla Abdelnasser decided that the corporate lifestyle isn’t for her, and she wanted to bring handcrafts with all their perfect imperfections back to life. She also wanted to represent her obsession with elephants which eventually brought the name “Ellie” and the…
XP Music Conference Kicks off in Riyadh
The XP Music Conference by MDLBEAST launched its activities yesterday, December 13, 2021, in Riyadh, Saudi Arabia. The event gathers some of the world’s leading music industry figures. In addition, The conference hosts 58 activations over three days at Jax, Diriyah, with the first day featuring 17 different workshops, fishbowls, keynotes, and discussion panels that…
Launch of Diriyah Contemporary Art Biennale: a Gathering of Art and Artists in Saudi Arabia
The Launch Diriyah Biennale Foundation (DBF), a platform for global dialogue and exchange, presents Saudi Arabia’s first contemporary art biennale. Diriyah Contemporary Art Biennale opened to the public yesterday December 11th, 2021 in the Jax district of Diriyah. Diriyah’s Contemporary Art Biennale features more than 60 acclaimed artists from Saudi Arabia and around the world.…
Elie Saab Fashion Show at Abdeen Palace for Launch of Elie Saab Signature Villas with Emaar Misr
ELIE SAAB Signature Villas Launch ELIE SAAB Signature Villas at Cairo Gate were unveiled on Sunday November 28th at Abdeen Palace by Mohamed Aly Alabbar, Founder of Emaar Properties, and Elie Saab, Founder and Chairman of ELIE SAAB Group. This special event occurred in the presence of Khaled El Enany, Minister of Tourism and Antiquities.…
The Egyptian IVF Center: Starting the Talk of Egg Freezing in Egypt
Women feel a lot of pressure to have kids early. Some women feel like they want to plan their lives before taking this major decision. Some women have their own health struggles and medical reasons to not have kids at the moment, and some women are simply not ready. All reasons are valid and no…
Deena Mohamed: a Fantastical World through the Eyes of Cairo
Deena Mohamed is an Egyptian comics artist and illustrator. Deena’s career took a step further when her first webcomic “Qahera” went viral. Qahera is a bilingual English/Arabic webcomic that started in 2013. It features a Muslim Egyptian Superheroine called Qahera through her journey against Islamophobia and misogyny. Her work is proof that stories have no…
Mental Health Awareness: 5 Online Platforms that Can Help
To understand one’s mental health and to give it space is to do a great service to the peace of the heart and the mind. We might not always have the means to seek proper help, but we can try to find some understanding to validate how we feel. Validation and reassurance can go a…
Malaz Experience: From City Chaos to the Calm Countryside
Dina ElBatal is an explorer, a lover of nature and Flamingos, and a passionate soul. Dina ElBatal has worked in the food manufacturing business for 22 years until she decided to begin her own project; Malaz Experience. She is also a mother of two and wife to Ahmed ElMofty who is the founder of Kom…
Mariam Satour: Spreading the Art of Embroidery One Thread at a Time
Mariam Satour is an embroidery and Fiber artist who started her journey with embroidery back when she was still a little girl. She started with small needlepoint kits and she just kept going. When Mariam Satour was a graphic design student, she created her own patterns and illustrations then turned them into needlepoint pieces. Embroidery…
Dive Like a Girl: Mariam Shalan
The freedom of the sea is something we all cling to from the moment we’re exposed to it. As adults, we all look back fondly on that memory of the sea washing over our face, or the big wave that hit us so unexpectedly that we can almost still remember its intensity. Well, Mariam Shalan…
The One Who Lived in the House Before Me: Exploring the Borders of Storytelling
How far can a word go? What are the borders of a story? Are there any? Does “The One Who Lived in the House Before Me” just manage to break those borders and reach for everyone’s heart? These are all questions I kept asking myself when attending the performance of The One Who Lived in…
Netflix’s Maid: Depicting the Many Faces of Abuse
“They go back more often than not. It took me five tries,” said the supervisor of the domestic violence shelter to one of the shelter’s recent victims, the main protagonist of Netflix’s “Maid” when she asked her if people go back to their partners even after their abuse. Maid does not only tackle domestic abuse,…
فن فاطمة رمضان: الحياة بعدسة السريالية
فاطمة رمضان فنانة تشكيلية بدأت مسيرتها الفنية في ٢٠٠٩ لما كانت بتدرس في فنون جميلة قسم جرافيك. بتشجيع أهلها ودكاترتها، فاطمة قررت تبدأ رحلتها مع الفن السريالي. الشخصيات اللي بترسمها دايمًا فيها جزء منها وده بيخلي فنها قوي ومختلف. إحنا اتكلمنا مع فاطمة رمضان عشان نتعرف عليها وعلى فنها! ممكن توصفي أسلوبك في الرسم إزاي؟…
مينيماليزم بالعربي: دليل الحياة البسيطة وسط زحمة مصر
فيه أفكار إستهلاكية موجودة من زمان في حياتنا وجزء من عاداتنا وتقاليدنا، زي مثلاً جهاز العروسة اللي لازم كله يكون جديد، أو إننا نشتري هدوم كتير إحنا مش محتاجنها عشان ماينفعش نكرر اللبس وحاجات تانية كتير. مبادرة مينيماليزم بالعربي هدفها هو نشر الوعي عن أضرار الإستهلاكية وفكرة الحياة البسيطة. الرسالة دي المبادرة بتوصلها من…
www.chefmay.com: Where There is Something for Everyone
Starting off regularly going on grocery shopping trips at 10 years old, to the grocery shopping trip that led to her first job as a chef at Gourmet, Chef May Yacoubi has managed to take the cooking world by storm. Now she’s taking the kitchenware and homeware world by storm with the launch of her…
5 Activities for a Fun-Filled Weekend
The weekend comes and goes and our excitement for it never leaves. Maybe it’s the rest from the week’s work, the possibility of endless sleep for two days, or the excitement of trying out something new. For that, here’s a list of spots where you can try out exciting activities with your friends! AutoVroom We…
Representation & Power: Why Movies Like “Moxie” are Necessary
The 2021 film “Moxie”, directed by Amy Poehler is a rebellious letter to feminism and everything it stands for. Moxie is set in a high school that allows misogyny and racism to waltz through its doors. We first see Vivian, the main character, as a shy and quiet girl roaming the halls of the school.…
الفن والمرأة: بفرشة عبير عادل
شغف وحب عبير عادل للفن دايمًا واضح في شغلها. ألوانها وأسلوبها في التعبير بيعكسوا حبها لبيتها أسوان. فنها دايمًا بيناقش المرأة والدور الكبير اللي بتشكله في العيلة، بيعرض حاجات تانية كتير زي شكل الأسرة والطفولة والبيت. إحنا اتكلمنا مع عبير عشان نتعرف أكتر عليها وعلى فنها! إزاي بدأت رحلتك مع الفن؟ كلية الفنون الجميلة كانت…
5 Breakfast Spots for the Perfect Start to the Weekend
The Weekday routine can often feel stiflingly mundane and repetitive. We go to work, we go home and the next day is the same, and on the cycle goes. With this list, we’re introducing bright and comfy breakfast spots to add just the splash of excitement you need to get you going for the next…
Love and Adventure: 5 Netflix Picks for this Weekend
It’s always such a relief when we reach the weekends, but there is always some boredom lying around as well. For this weekend, we got your back. We chose some adventurous Netflix picks so you can have your popcorn and feel the excitement! 1. Love and monsters (2020) Directed by Michael Matthews The location is…
Hand in Hand: Changing Lives One Prosthetic Arm at a Time
Mohamed Hatab is a visionary who wanted to change the face of disability in Egypt. He founded “Hand in Hand”; a non-profit organization that manufactures 3D printed prosthetic arms. He’s an engineer with a Bachelor’s and Master’s Degree in Aeronautical Engineering from the University of Glasgow in the UK. “My passion for engineering and my…
Norshek Fawzy “Only love will heal the world, so our vow to you is love”
Norshek Fawzy is a lover of nature, a mother of two, and the founder of her ethically sourced, cruelty-free, low-waste, natural beauty products brand “Norshek”. She swims with Dolphins, finds Geckos cute, and Bees terrifying! With a vow to heal the world with love, Norshek has climbed its way to the top. “We respect humans,…