When she used to go shopping for clothes, she would find all the nice designs…
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Hala Ezzat Designs … A Story of Retrieving Passion that Never Dies
Always passionate about handmade work, the in credibly talented fifty-year-old Hala Ezzat retrieves through her…
The StoryTailor Who uses fashion to tell stories about Egyptian cities
Afar, it is a pretty dress. Getting closer, it is much more. Her designs are…
Ganubi Store… All About Nubian Southern Culture, Creativity and Inclusion
Through colorful prints and culturally-rich designs, a twenty-seven-year-old Nubian showcases the South’s culture –leaving her…
Fashion, Sports, Hijab and Eco-friendly: UNDER-RÂPT’s Perfect Mix!
Aiming to conquer the every day lives of today’s women, the lifestyle brand UNDER-RÂPT…
Logina Salah: The Make-up Artist who took the Industry by Storm!
Make-up and self-acceptance are not the typical mix… When a certified make-up artist calls for…
“I can’t Do It All” A Different Perspective on Feminism!
Amira Shohdi is a bold fashion blogger and feminist advocate, slaying the social media world…
Fair Trade Egypt- Artisan Haven!
Ever since the emergence of capitalism in the world order, most businesses became all about…
AlMashghel…“Your Purchase Helps Empower Women”
In one of the glass buildings of Al Maadi lies a small flat of determined…
Azza Fahmy Jewellery from Youssef Chahine’s Point of View
The iconic Azza Fahmy revealed in the memorial of Youssef Chahine at El Gouna Film…
Retro Freak? Bambah Boutique is the answer!
Every woman has been and still is mesmerized by Faten Hamama, Souad Hosny and Shadia’s…
Gorgeous Gypsy! Azza Fahmy Launches her latest Collection
This summer, Head Designer Amina Ghali at Azza Fahmy dazzles us with her unique Gypsy…
Upgrade your style this Ramadan with Azza Fahmy Jewelry
Ramadan is the season of oriental fashion; Kaftans, modest and flowy clothes, and to complete…
Bina’s Wear Encourages Parents to Wear Their Kids’ Drawings with Pride
Imagine how happy and proud your kids would be if you turned their arts and…
Legendary Azza Fahmy Takes London by Storm
In the spirit of Mother’s Day, we take a look at the best mother- daughter…
Gihan El Shamashergy’s New Collection Fights Wrong Beliefs about Vaginismus
Jewelry designer, Gihan El Shamashergy, continues to surprise us with her unique jewelry pieces. Gihan…
In my closet…with Lifestyle Blogger Hana Elawadi
I am Lifestyle Blogger Hana Elawadi, last year I made it my mission to help…
Winnie Harlow: First Supermodel with Vitiligo Skin Disease!
Winnie Harlow made history when she first walked on Ashish’s Spring/Summer 2015 runway for the…
Finally A Plus-Size Blogger is Dominating the Egyptian Instagram Scene!
Plus-size fashion has boomed globally in the last four years thanks to models and actresses…
The Doodle Factory: Using vulnerable children’s artwork to create products that empower them!
Responsible shopping is an innovative way of supporting fantastic causes without just donating money, and…
Cute, Quirky and Fabulous! The Quirkiest Boutique Buys in the Middle East!
Fabulous, quirky items are some of our favorite things. A little something that will stand…
Wrap It Up and Beat the Heat!
Most of us live each year anticipating summer and the moment we get to lock…
Who Rocked their Shades this Summer?
Sunglasses are an essential part of summer! There are all kinds of shapes, colors and…
The Challenges of Keeping the Veil this Summer! “It automatically gives you the Tante Effect”
Giving other women the freedom to make choices you wouldn’t necessarily make yourself is a…
When Girls hit the Road! #Stradivariusroadtrip
Girls just want to have fun! Stradivarius invited us on a road trip around…
5 Alternative Styles for the Daredevils!
We can’t emphasize this enough: We love fashion! And there’s nothing better than people who…
6 Reasons Why Norine Farah is the Next Big Thing!
Young Egyptian designer Norine Farah who is known for her quirky, unique designs is quickly…
90’s Fashion Items we’re Glad didn’t make it back!
We’ve noticed that there are many fashion items coming back from the 80’s and…
5 Modest Fashion Icons with Exceptional Style!
Being modest doesn’t mean you can’t have great style! These 5 women prove just that.…
Having your Husband’s Picture on your Clutch, Cute or Too Cute? #FashionShaweesh
In what we are certain was a moment of absurd cuteness, Poussy Shalabi chose to…
Print Pattern Brand Logos are No Longer “Cool”!
It seems like designer stores are in trouble because people don’t like their logo…
Send a Beautiful Loving Message This Mother’s Day with Azza Fahmy Jewellery
A new video was released by Azza Fahmy. One would imagine the video would feature…
Fall into the Rabbit Hole!
Photography by Remon El Markiz Model: Yara Adly Hair by Kriss Beauty Salons Makeup by…
Zalia: Modest Fashion all the Way from Singapore
Fashion has been witnessing a lot of experimentation, innovation, and a general surge of creativity…
Ralph Lauren’s Fall/Winter Collection Lands in Alexanria
We took a trip to the windy shores of Alexandria to witness a fabulous fashion…
8 Creatives who Master the Bohemian Style
Pulling off the bohemian style is quite easy as long as you have the…
Reality Check! The Truth about working in the Fashion Industry in Egypt
Job Description I meet new people and they ask me “what do you do?” I…
Keeping it Local! Egyptian Actresses who support Local Brands
We have been keeping an eye on the changing style of local stars and have…
Take the Time Machine to the Fall/Winter 2015-2016 Collections
In a world where everything is moving forward, fashion seems to be doing the opposite,…
A Terrifyingly Egyptian Halloween with Abu Regl Masloukha, El Naddaha and Ummena El Ghoula!
We have our myths, legends and fables in Egypt, we just don’t know how to…
Gucci: Kangaroo Killers or Fashion Hunters?
There’s a thin line between high-end fashion and plain animal cruelty. Gucci launched a new…
Summer Nights Treasures
Evening pouches are glitz and glamour essentials! Check out our fabulous little finds from local…
Wax on/ Wax off! Tips and Tricks for the Easiest Waxing Experience
We know what it’s like to run a hundred errands and still have more to…
Gifted with Style! 6 Egyptian Female Stylists to Keep an Eye on
Standing out as a stylist isn’t easy, but these six stylists have made it. Each…
From Baking Powder to Wax Strips! 8 things every busy girl should have in her bag.
Some of use girls are just so busy, we don’t have much time to take…
Get the Look: Nadine Labaki’s Statement Makeup
Fierce and Fabulous! Nadine Labaki is an inspirational writer, actress and award-winning filmmaker. Not only…
On Mixing High-end with High Street: What Berna’s Got Up Her Sleeve!
As the Egyptian sense of fashion re-establishes itself, Egyptian Fashion bloggers begin to adapt to…
Tips for the Summer Bridesmaid
Anti-frizz products Flowy beach waves are what every summer bridesmaid tries to perfect—but humidity season…
Our Makeup Artists’ Advice to Your Sahel and Sokhna Weddings!
We all love being invited to beach weddings; the candle-lit sands, the floral chandeliers and…
Allaga: Proving Egyptian Fashion never dies!
After learning about the existence of the reputable Fashion Design Institute right here in Egypt,…
It’s a Spring Thing
Photography by Remon El Markiz Model: Lina Aloumary Makeup by Diana Richy Hair by…
Get the Look – The Natural Looks of Yosra El Lozy
Yosra El Lozy stole the hearts of Egyptians with her effortless beauty and natural charm.…
Sea, Sand and Sun-Kissed! Homemade Tanning Oils
With the summer sun approaching us in all its glory, it’s only natural to have…
Pre-Summer Night’s Dream
With long summer nights right around the corner, these light and comfy outfits will keep…
The Key to Beach-Ready Lips!
What many fail to realize is that your lips need as much care and protection…
Pretty as a Flower Child
We just love the new bohemian movement taking place in Egypt now. Some artists look…
Finally Decoding Slickr!
On Revolutionary Changes in Fashion, Social Networks and Women’s Rights! Walking into their well-groomed…
From the Office to the Dance Floor – How to be prepared!
I’ve learned that living in Cairo is all about time management, and if you’re…
“Bag” to Basics!
We’re taking things “Bag” to basics with these head-turning and everlasting masterpieces that never go…
Old School Charms
Photography by Ahmed Zaatar (Studio X) Model: Sherine Karam. PR Executive at Pencell PR &…
Middle Eastern Masterpieces
The field of fashion may be dominated by the European taste, but the Middle Eastern…
Wild Chic!
Photography by Remon El Markiz and Rafik Fouad. Model Sara Romany Founder of Mint&Company. Hair…
Powerful is Sexy – 8 Steps to being effortlessly sexy
Here are 8 ways to look, sound and feel sexy from the inside. Be a…
Look and Feel by Temraza X ABn’G
In order to experience a Temraza dress to the fullest, Farida Temraz, The face behind…
Slickr: On Revolutionary Changes in Fashion, Social Networks and Women’s Rights!
By Nayera El-Zeki Walking into their well-groomed office in Zamalek, we could tell that Slickr…
69’s New Collection Rocks Cairo
Last night on the 17th of December, 69 showcased its new collection. The little celebration…
Celebrating Women Who Shine!
#BaajfWoman We don’t need an occasion to appreciate women. The world doesn’t need reminding…
Santa gave us Polo Ralph Lauren for Christmas this year
By Nayera El-Zeki Just in time for Christmas shopping, Polo Ralph Lauren makes its first…
Fashion and Fondue explosion at Boho Gallery Zamalek opening!
By Nayera El Zeki Boho Gallery is finally open in Zamalek! New brands joined on…
Rules to have smooth wedding preparations – The bookings, the drama and the makeup.
As a makeup artist, I’ve been to a LOT of weddings! I’ve met a lot…
Nada Akram’s new collection Playful, Fabulous and Chic!
Nada Akram’s new collection is all what a girl wants. The pretty colors and playful…
Highly Pretty
High waisted swimsuits are bringing back ancient charms. Heat up the sand this summer with…
7 Things I Learned About Tattoos… By Getting One
The idea of getting a tattoo always scared me beyond words. However, this December, I…
6 Vaseline Miracles
Do you know the super powers of Vaseline? It’s time to be creative playing with…
Secrets By The Nile: Made-in-Egypt Fashion at it’s best!
A fabulous collaboration between Bazarna Events and Style Treasure resulted in an afternoon of fashion,…
VeeVaaME:The Pamper Playground!
By Nayera El Zeki VeeVaaME is the one place in Cairo that promises a great…
Fashion, Cameras and Cocktails with Pull & Bear
By Nayera El Zeki What’s even better than fashion? Cameras and cocktails maybe? Well Last…
Fairy tales, Fantasies and Fashion! Deana Shaaban and ABn’G create ‘Legends of The Fall’
By Nayera El-Zeki Talented Fashion designer Deana Shaaban joins forces with art, fashion and furniture…
Fair Trade Explores Shades of Ra
After months of planning and grueling preparations by Fair Trade Egypt’s design team and network…
Coloring outside the lines with Mai Ayman
By Nayera El Zeki First things first, use a darker foundation. You see, this…
Alia Khafaga celebrates in style at Cairo Boutique!
On an evening where Egypt’s most celebrated designers gathered, Cairo Boutique celebrated gifted designer Alia…
Urban Chic by AminaK.
A Fabulous and Dashing Collection! Egyptian designer Amina Khalil has recently launched her…
Sweet Hues
Photography by Remon El Markiz Styled by Reem Gamil and Sarah Taha @suechic Model Natalie…
Louboutin’s Passion for Egypt
The French footwear tycoon may be on top of the fashion world right now, but…
A Magazine Girl’s New Obsession!
The Body Shop Fijian Water Lotus Collection Heavenly and captivating definesThe Body Shop Fijian Water…
Isabel Marant Rocks H&M
This Fall, designer Isabel Marant gives H&M a great combination of colors and silhouette. From…
The Talent of Trendsetting
The 6 Fashion Gods of Planet Earth The Little Black Dress in Breakfast at…
Audrey Hepburn Iconic Fashion Facts
The Little Black Dress: Audrey Hepburn was the little black dress goddess, as she made…
Three 60’s Looks that will Never Go out of Style
These 60’s looks are the eternal inspiration for any wardrobe! The Hepburn Audrey’s signature look…
5 Common Misconceptions Newbie Fashionistas Believe
According to the Merriam-Webster definition, a fashionista is a person who designs, sells or is…
Connecting with @Zedified_
Zedified is our fabulous blogger pick for this issue. Her blog is unique, fancy and…
Beauty Myths that are Total Nonsense
These are some beauty rules that we’ve been hearing nonstop while growing up. It may…
Happy feet – Tips for Beautiful Sexy Feet
We all seek smooth, beautiful feet. Especially during summer, where flip flops and feet exposure…
Fashion Garage
When fashion, design and charity blend! Fashion Garage is a promising fashion hub where…
Pretty Prints
The Spring season is all about beautiful fusions! These pretty items will give your look…
The Rare Gems of NourZen
NourZen accessories, designed by Nagwa El Alfy, are a real treat. They’re unique, quirky and…
5 Steps to a Flawless Face
We all want the flawless faces of celebrities like Kim Kardashian or Jennifer Lawrence. However,…
Spring Splash!
Photography by Remon El Markiz Shot at Graffiti at the Four Seasons, Nile Plaza Hair…
Sparkled Curves
Photography by Heba BegawiModel: El Laila Magdy Makeup by Diana RichyShot at Alchemy
Highlighting – Every Woman’s Mystery
Ever wondered what all those brushes are for? When it comes to make-up brushes,…
Fabulously Comfy
Look fabulous yet comfortable and confident with these items that’ll look cool going jogging, yoga…
It’s Slumber Party Time!
With What Women Want & Oysho at The Gabriel Hotel Photography by Ahmed Zaatar,…
Natural Beauty Care For Starters
Facial care routine starts with: Cleansing, toning, moisturizing Cleansing is the foundation of…
The Hair Removal File
Unwanted body hair is a fact of life, which becomes especially annoying in the summer.…
Time Machine
This season, we travel to the times where beauty and elegance conquered the fashion world.…
Dark Attraction
The 90’s gloomy fashion is sneaking its way back this season! Marla Singer played by…
7 Lifesaver beauty tricks “Ever heard of toothpaste being the silent pimple killer?”
Shave after Conditioner If you have no shaving cream left, smooth conditioner over your legs…
Eternal Charms
Photography b y Coucla Refaat Model Nariman El Bakry Makeup by Diana Richy Styled by…
Summer Micro Trends
Now that you have a good background on all the fashion trends this summer, it’s…
The Fashion Diary…
Boost your fashion instinct throughout the whole week with these outfits and bring out the…
Got Candy?
Color your wardrobe with this season’s candy palette. Clad in sweetness and whoever wants you…
For the love of Denim
Castaway in your own bubble outside the city with these denim outfits that’ll make every…
Bootylicious Beauty Meets Modern Day Fabulousness!
Photographer: Phillipe Maurice.Modes: Jailan El Rihany and Nazly Shamel.Hair by Shady Badran from Al Sagheer…
Country Chic
Photographer: Hatem SalehModel: Mirelle KaramHair by May El Makhzangui from Dafayer, Check out Facebook Fan Page.Makeup…
Amina Khalil on the path of a Bond Girl…
Photographer: Phillipe Maurice Model: Amina Khalil Styled by Reem Gamil Hair by Rafy from Al…
Picture Perfect
Pose in confidence around the clock with these beauty items that’ll make you glow like…
Make-Up Fallacies that have to stop NOW!
Let’s start with the basics: There’s nothing called brightening your skin color or darkening it…
The Tanning File: Your ultimate guide to a safe and sexy tan
Women love getting a nice tan. While the majority of health officials claim that sun…
All You Need to Know About Hot Oil Treatments
There is no girl who doesn’t suffer from damaged hair during the summer. We can’t…
The Fashion Diary…
Boost your fashion instinct throughout the whole week with these outfits and bring out the…
Escape to Wonderland…
Escape to wonderland with us on a dreamy adventure with our fashion section. Special thanks…
The Love Affair with the Pair
Contrary to what the majority of people may think, women are very easy to please.…
How to become a successful fashion designer
A lot of young girls when asked ‘what do you want to become when…
The Little Black Dress
A little black dress is an evening or cocktail dress, cut simply and often with…
Celeb Style: Angelina Jolie
Far from fitting into the Hollywood mould, she chooses to play unique strong characters much…
What makes Mais Hamdan that gorgeous
She’s flammable, she’s glamorous and she’s so much fun. Mais Hamdan has always been…
Balenciaga – Rebel with a Cause!
His bubble skirts and odd, feminine, yet ultra-modern shapes were trademarks of the house. Cristóbal…
The Woman with the Inner Beauty Power
One day a woman went to the beauty spa, where she regularly receives a facial…
Amuse Concept Store Bold, Bolder, Boldest!
As you walk into the store, you feel a wham-bam electric shock of none other…
Starlicious Skin ? all year long!
Step 1: Cleanse Cleanse your face with a gentle, creamy liquid cleanser. Bar soap is…
Milian M
Milia Maroun, the avant-garde Arabian fashion designer, has been selected by Abu Dhabi Fashion Week…
PIMPLE ATTACK- How to Squeeze a Pimple Properly
We all have been there! Pimples that have been wrongfully squeezed causing a disaster bigger…
Inside Nana’s Closet
When prêt a porter meets haute couture, when masculine meets feminine and when old meets…
Say Goodbye to breakage – not your hair!
Thus, any problem that affects her hair has terrible consequences on the woman overall appearance.…
Pamper your hair after a long Summer!
Summer is over and all we have left is some dry hair and split…
Winning the Wrinkle War
But with age, years of sun exposure your skin looses its youthful bounce. It begins…
MORE THAN LIP SERVICE – How to apply lipstick properly
Exfoliate and moisturize your lipsWhen you exfoliate your face don’t forget to pay attention to…
Ain Maha Redefining ‘trendy’!
Ain Maha, the new collection by Maha Al Sagheer that was launched a couple of…