What is beauty? Beauty has always been defined by certain standards, set by multimillion dollar…
Bold Beauty
Bold Beauty Blogger Shares her Self-Grooming Tips
It’s not every day that you come across a beauty blogger who’s sharing how she…
To all the Hair Addicts, Founder Doaa Gawish Talks Hair, Business, Culture, and More!
After realizing how empowering and insightful virtual spaces are for women, Doaa decided to create…
The Most Fabulous NYFW Hair Trends are Now at your Fingertips Thanks to TRESemmé!
It is that time of the year again, when the entire world’s sights are…
Ever felt A Twinge of Guilt after a Babyliss Session? Do you want to Experiment with Funky Hair Colors without worrying about the Damage? Dove is here to make sure Nothing Stops you!
Straight, curly, layered, pulled back in a sleek ponytail, buzz cut, or even pink! Hair…
The Thin Line Between Madness and Beauty
Since day one, plastic surgeries have been portrayed as women’s ultimate solution for beauty. Numerous…
Make-up Artist Dina Rashed Reveals Some Vaseline Beauty Hacks
The perfect skin is a dream that all women pursue. That’s why Vaseline skincare offers…
Beauty Expert Dina Rashed Reviews Garnier Micellar Cleansing Water
The simple makeup look, smokey eyes, winged eyeliners and shimmery highlighters –every woman has her…
Magic is REAL with L’Oreal Paris new invention “The Magic Retouch”
“BEAUTY” is a word that has various definitions by all women everywhere; They vary but…
TRESemmé Guarantees That All of You Ladies Have a Fabulous Summer
With summer heat comes damaged and dry hair, spending long hours by sandy beaches and…
What is this problem with curls, if we naturally have it?
Straighten your hair. Why don’t you brush your hair? You can’t go to work with…
6 reasons why TRESemmé BOTANIQUE is a must-have in your beach bag this summer!
Well summer has knocked on our doors! We have been waiting forever for these fabulous…
Makeup Guru Yasmine Ebeid Reviews Braun’s New Face Epilator and Cleansing Brush
Maintaining a daily beauty routine is essential especially during the summer, but with staying long…
Pacinthe Badran Reveals Why Venus Breeze Is Her Go-To Summer Item
Fashion Designer, Stylist, Blogger and Supermama Pacinthe Badran is the ultimate proof that a successful…
My Daughter is Being Bullied at School for Her Curly Hair
Kids can be cruel sometimes; especially at school, kids get creative with plain, mean comments…
Quiz: What does your beach style says about you? Powered by Gillette Venus
It seems that spring has knocked on our doors early this year, so get that…
3 fresh talents take the Egyptian beauty industry by storm!
Aromatic inddulgence, fabulous packaging and exceptional quality, all define the new wave of local beauty…
Quiz: What Does Your Lipstick Says About You? Powered by L’Oreal Lip Paint
Nothing says a stellar look like matte lipstick! Statement lips are becoming more of a…
Tremendous treats for all your gifting needs at Jumia’s Black Friday Festival!
You may have already saved a ton of money by buying fabulous items from Jumia…
The Egyptian beauty industry burns brightly with Oriflame
For two decades, Oriflame has been transforming the Egyptian beauty and cosmetics industry with hundreds…
What do your favorite beauty experts think of L’Oréal’s Pure Clay Masks?
No matter how well we cover it up with make-up, everyone’s skin has blemishes or…
Fashion and beauty guru Zedified reveals her verdict on Garnier Pure Active face washes!
Radwa El-Ziki, better known as @zedified_ is one of the most popular bloggers taking the…
Be a fabulous mommy for less at Jumia’s Black Friday Maniac Sale!
Health and Beauty products don’t just make the best gifts for your loved ones, they…
“Curly hair, don’t care”: 6 Egyptian women share how they’ve regained their curls!
Lately, to keep up with our bustling schedules, a more spontaneous way of living is…
Having a split face: the ultimate Hijabi struggle is coming to an end with these medical tips!
Summer is usually associated with days relaxing on the beach, tanning by the pool and…
Are the bestselling hair products really the best for our hair?
We all want to have beautiful, healthy hair that shines in the sunlight and can…
Want the perfect smile to give you confidence this summer? Smile Design’s Dr Ahmed Ezz El Din tells us exactly what he can do for you!
We have all seen the stunning smiles in the movies; pearly white and perfectly straight,…
Halal Nail Polish, is it even true?
A new millennium where practicing Muslim women are able to apply nail polish freely seems…
Underrated Brands that we love!
Although everyone loves to be seen with the big trendy designer names, sometimes our obsession…
How to give your skin a break!
We asked beauty experts Asma Sherif Mounir, Diana Richy, Soha Koury, Yasmin Ebeid, and Paya…
Everything you think you know about skincare is wrong!: Dr Obagi, skincare Guru shares his secrets
Dr. Zein Obagi, the charismatic face of ZO cosmetics, is on a worldwide mission to…
Seven Fabulous Foods to prevent Hair-Fall!
One thing that all women worry about is hair-fall. Whilst men seem to be able…
Trying to charm your special someone? Get Closer with Closeup!
We all have those embarrassing stories from when we have gone up to our crush…
It’s never too early to start taking care of yourself with InShape Clinic!
We all love looking nice and feeling beautiful, but no matter our age, our busy…
With Gillette Venus Breeze, You’ll Be Gliding Through Your Busy Day With Unprecedented Ease!
Moving around Cairo for back to back meetings; waking up at 6:00 am to prepare…
Sun Bites Knows What Women Really Want!#سناك_يبسطك
Free Massages, Manicures and Hair Styling all over Cairo! This season, our favorite crispy snack…
5 Basic Makeup Products That Won’t Break Your Budget!!
It’s always a dilemma for women to choose the best makeup products out there. With…
Get a Free Haircut for A Cause!
As part of the empowering and awesome awareness campaigns to support breast cancer, Kriss Beauty…
Avon Selects Pink Warriors and Diana Richy as their ‘Beauty for Purpose’ Ambassadors in Egypt!
Part of their fantastic and empowering campaigns, Avon Egypt announced their Beauty for Purpose ambassadors…
Weren’t Vintage Egyptian Ads just Fabulous?
I thought the idea of using celebrities in ads and choosing certain celebrity to be…
How to Save on Perfume
Fragrance is expensive and will probably be the most expensive cosmetic you are going to…
Hidden Beauty Treasures at Your Local Attar
Here are a few oils you can easily buy from your nearest spice merchant ‘Al-Attar’.…
The 6 Best Budget Friendly Makeup Artists for your Wedding!
Weddings are stressful as is, and you want to know that as many of the…
Beauty and the Beach! Did You Know that Health & Nutrition affect Overall Beauty?
Summer isn’t over yet; make sure you’ve got, and will maintain, the body of your…
First Egyptian Makeup Artist to use Cruelty Free Products; Mariam Al Khosht!
Mariam is one of the first, if not only Egyptian, Makeup Artist to work…
Get The Look; Dorra Zarrouk’s Glamorous Looks!
Dorra Zarrouk took the Egyptian entertainment scene by storm with her natural talent and beauty!…
5 Simple Makeup Hacks you won’t Believe you didn’t Know!
Makeup can be so much fun, and can bring out your natural beauty, if only…
5 Alternative Styles for the Daredevils!
We can’t emphasize this enough: We love fashion! And there’s nothing better than people who…
A Popular Makeup Artist Has Just Shaved Her Face! Yay or Nay?!
When it comes to shaving faces, the general consensus is that women don’t usually do…
Makeup of Me, Myself, and Eye!
Eyes are windows to the soul, they say. And you want to take good care…
Get The Look! Amina Khalil’s Cinematic Looks
Amina Khalil is a classic case of “the girl next door” with her effortless beauty…
Get The Look! Amina Khalil’s Cinematic Looks
Amina Khalil is a classic case of “the girl next door” with her effortless…
Makeup Battles! BB Cream Vs Foundation!
Choosing the right kind of coverage isn’t always easy, and the more products there are,…
Dubai gets Artsy! Your Nails are Your Tiny Canvas with SoH Art + Beauty!
Just when you thought your nails are too small of elaborate designs, SoH proved you…
Beauty on the go for Busy Women!
Not every woman has the time and energy to really take care of herself. A…
8 Beauty Items we used to Steal from our Mother’s Dresser!
Curiosity killed the cat! And it also killed us as children, our mothers dresser was…
Egyptian Mothers’ Logic: You can Tattoo your Eyebrows, but Never get A Dragon on your Leg
Getting a tattoo has been frowned upon in our culture for a very long…
Warm up your Winter with Wow by Wojooh!
Wojooh have launched their new collection “Wow by Wojooh” is bound to give you that…
Save or Toss? Did you know that You have been Using Expired Makeup?
Facial care is not only about daily hygiene, regular facial masks and makeup remover. It…
Clearing up your Skin’s Mysteries at the Vichy Launch
Two weeks back, Egypt witnessed the launch of Vichy! The celebration introduced Vichy to Egyptians,…
Ooh-La-La-Lipstick!
Lipstick is like a double-edged sword. It can either make or break your look. Here…
Wet-To-Dry Eye Shadow: A Guide
Wet-to-dry eye shadows need not be complicated. While it might sound like yet another technique…
Nature’s Makeup Remover and More! Coconut Oil
If you haven’t already heard about it, coconut oil has become the one beauty product…
6 Underrated Beauty Products!
Johnson’s shampoo and conditioner: You can either spend hundreds on various hair products that…
Make-Up Shopping for Dummies
I always get this question; what shall I buy? Which brand? What shall I look…