مفيش بنت اتربت في عيلة مصرية ماسمعتش الجملة دي “ماتعمليش كدة إنتي بنوتة” مليون مرة، سواء من مامتها، من جدتها، أو حتى من جيرانها. بس يعني إيه أصلاً الجملة دي؟ معناها إيه؟ إيه اللي المفروض البنوتة تعمله علشان تبقى بنوتة؟ الحقيقة إنها مجرد جملة اتعودوا أهالينا يقولوها، علشان يحجموا البنات الصغيرة، ويسيطروا عليهم، ويخليهم بطريقة…

  للأسف التعميم لسة موجود في مصر بشكل كبير، خصوصاً لما نتكلم عن دور الأم والأب في البيت. ومع ذلك الجيل الجديد من الرجالة بيحاولوا يكسروا الصورة المتعارف عليها في المجتمع عن شخصية الأب في البيت، بإنهم يكونوا مُتاحين عاطفياً لأولادهم، ويشاركوهم تفاصيل يومهم، ويكون ليهم دور مؤثر في تربيتهم. إلى جانب كونهم الطرف الأساسي…

ترجمة: تسنيم عبدالله   الكاميرا بتحبها بدون شك! إنجي المقدم بتستمر في مفاجئتنا بأدوارها المذهلة، وبكل دور جديد بتقدمه بتثبتلنا إنها موهبة إستثنائية. التقينا بالفنانة الموهبة جداً إنجي المقدم واتكلمنا معاها عن مشاريعها الجاية، ودور الست في السينما. وكان من حظنا إننا قدرنا نعرف أكتر عن شخصيتها. الأدوار القيادية الناجحة والقوية قد بدأت تتلاشى تدريجيا…

ترجمة : تسنيم عبد الله   إحنا ممتنين جداً للعالم الرقمي، لإن بفضله قدرنا نشوف مواهب عبقرية، بننبهر بغُناهم وطبقات صوتهم. وأول اسم بيتربع عرش قائمة المواهب دي هي ندى أيوب أو NäP. موهبة المغنية والمؤدية المصرية المميزة ندى شافت النور ونجحت من خلال ظهورها في برنامج صاحبة السعادة. ومن وقتها ما زالت ندى بتفاجئنا…

ترجمة: تسنيم عبدالله “المرض الوحش” الجملة الشهيرة اللي كتير بنسمعها، لإن مجتمعنا عوّدنا نخاف حتى نقول كلمة “سرطان” وبقى يعتبر إن الكلمة دي مرادف لكلمة “موت”. ومع ذلك في مُحاربين كتير قدروا يتغلبوا على المرض وينجوا منه، بنستمد منهم القوة والإلهام والأمل كل يوم، ومنهم الجميلة أنيسة حسونة. حالفنا الحظ وقدرنا نقعد مع النائبة أنيسة…

ترجمة: تسنيم عبدالله   ياسمين المهيري، مؤسسة موقع سوبر ماما –واحد من أفضل مواقع العربية المهتمة بكل حاجة تخص الأمهات والعيلة- ياسمين بتفاجئنا بمشروع تاني ناجح، واللي من المؤكد إنه هايعمل فرق في بيوتنا. Coushies  هي ماركة محلية لتصميم المخدات والمساند بتصاميم بسيطة، عصرية، وأنيقة. ياسمين كانت حابة تقدم مساعدة للستات الغير مقتدرات مادياً، عن…

Don’t we sometimes get that feeling that we want to drop everything, and just travel the world? Well, Jasmin Schweizer kinda did that. The half Egyptian twenty-nine-year-old pimped-up her van, with the help of her boyfriend, and they started to travel and experience every bit of Europe –visiting countries like Portugal, France, and Switzerland. She…

Interviewed By: Salma Hussein  There is no doubt that the Egyptian film industry is filled with many emerging talents that are yet to be discovered. Aly Kassem is definitely one of them. Other than being our favorite male heartthrob, Aly didn’t only steal every girl’s heart, but he kept us all in awe with his…

Interviewed by: Salma Hussein   Written by: Olivia Sherif Remember when you used to go to the market with your mother, and the fruits and vegetables would get weighed on iron weights? Remember when the bus ticket cost twenty five piasters? Remember when RIVO was a solution to everything? Or, when you stood in line to…

دينا شعبان هي واحدة من مصممين الأزياء المصريين المفضلين بالنسبالنا. ليها بصمة واضحة وقوية في الاستايل “البوهيمي” بقالها فترة مش قليلة دلوقتي. دينا بتستخدم مطبوعات جميلة وملونة وبتصاميم رائعة ومش تقليدية بتخلي أي واحدة شكلها جميل ومش متكلف وفريدة من نوعها. تعكس المطبوعات والألوان والتصميمات المنظمة في تصاميم دينا شخصيتها المرحة والمنطلقة. في فترة اكتشاف…

الإنترنت جابلنا حاجات كتير، ومن أجمل وألطف مجايبه حتى الآن هي الـvlogger والممثلة الشابة سارة عبد الرحمن. سارة بدأت مشوارها من “البنت اللي في الفيديو ده” لـ “هبة المتلخبطة”، اللي كل الناس اتعلقت بيها وحسّوا إنها شبههم ومنهم. إتكلمنا مع سارة؛ إتناقشنا، ضحكنا، وأحياناً دخلنا في تفاصيل شخصية، علشان نتعرف أكتر على الموهبة الفذة الواعدة…

Mary has always loved and enjoyed food –whether she’s cooking it or eating it. After hours in the kitchen, Mary came up with healthy and delicious, guilt-free desserts –which she later turned into a business known as “Indulge Healthy Bakery”. How are plus-size women treated by society? If I had a nickel for every time…

With many fashion houses like Chanel, Kate Spade and Dolce & Gabbana taking note of women whose body types have long been ignored. It is time to break molds and showcase real women. Stylish, plus-size fashion blogger Macrina Megaly (@avec_mac) has made it her mission to encourage every girl to embrace her curves. “I am…

What is wrong with our society’s beauty standards? What’s wrong with not fitting with the idyllic image of slim? Unfortunately we have been obsessed with body images, all the way from advertisements and films to shopping windows. People feed on body shaming women whether they’re curvy, slim, tall or short, ignoring the fact that we…

Thanks to the digital world, we have been exposed to brilliant talents that wonderfully serenade us with their staggering vocals. Nada Ayoub, aka NäP, is definitely on top of the list. This amazingly talented Egyptian/Hungarian singer and choreographer got her big breakthrough with Cinemania on “Sahibet Al-Saada” TV program. She continues to surprise us with…

Unfortunately, here in Egypt gender stereotypes are still largely present –especially when it comes to the mother’s and father’s parenting roles at home. However, the new age of dads are trying to break these gender norms, by being emotionally available, engaged and involved in their children’s upbringing. They might still be breadwinners, but they are…

Interviewed by Sarah Ahmed Here in Egypt, people might have different political, cultural and social views, but one thing that they will never disagree on is their love for football. Recently, people have been making waves when it comes to football –as many Egyptian football players are killing it abroad. To name a few of…

When it comes to judging people by the way they look, Egyptians are no strangers to that. Every curvy, skinny, short or tall girl –who was raised to an Egyptian family– has heard silly and snarky comments about the way she looks, whether it’s from her mother or any female member in her family. We…

Every girl raised into an Egyptian family has heard the phrase “act like a banoota” a million times, whether it’s from her mother, grandmother or even neighbors. What does act like a banoota really mean? It’s simply a stereotype used to tamper with young girls’ self-confidence, and a way to make them feel worthless in…

The minute we heard her own rendition of Cairokee’s Ghamad Einak, we couldn’t help but fall in love with her serene and soothing voice. The power of digital media is undeniable, Donia Anis started her singing career 7 years ago through a Soundcloud page, singing cover songs for various famous English artists. Soon she started…

WoMen By The Sea Arts Festival is an annual celebration of artistic expression that takes place for one week in El Gouna. The festival is a great platform for emerging artists, and Red Sea residents with hidden artistic talents, to showcase their work and share their expressions. If you haven’t figured it out yet, the…

When it comes to monologue singing in Egypt, we all know that comedians Ismail Yasin and Shokoko were the lead icons. Monologue singing is not really a form of music female vocalists choose to perform, simply because it is a male-dominated genre of music. This all-female vocalist band has made it their mission to revive…

The suicide bomber narrative has intrigued many filmmakers. We first saw it with Hany Abu-Assad’s masterpiece “Paradise Now”, where he gave a human face to the terrorist without asking the audience to sympathize with him. Iraqi-Dutch director Mohamed Al-Daradji has walked in Abu-Assad’s footsteps, with Sara’s (Zahraa Gandour) compelling and emotional story in his latest…

Fear has been, and still is, the key tool used against women as a form of oppression, especially in rape or sexual harassment cases. They always blame it on what she is wearing, or staying out late or even putting on a lot of makeup –she’s always the culprit; never the victim. Living in a…

There is no doubt that Sharmoofers are not like any other independent artists, they have transformed the music scene in Cairo with their revolutionary beats and unusual lyrics. They were able to make a name for themselves in an impressively short period, creating a huge fan base. The multi-talented Moe and Bob strike again with…

Deana Shaaban is one of our favorite Egyptian fashion designers. She has been rocking the bohemian style for a while now. She uses lovely, colorful prints and cool, untraditional cuts that can make any woman look effortless and unique. The prints, colors, and structured designs found in Deana’s work reflect her fun and outgoing character.…

It’s hard not to fall in love with Oum Kulthum’s melancholic, powerful and spellbinding voice. She sang with such intensity about moments of love and loss, that will forever be engraved in our memories. Iranian artist and director Shirin Neshat’s new film ‘Looking for Oum Kulthum’ brilliantly captures the essence of the “film within a…

There is no doubt that the camera loves her! Injy El Mokkaddem continues to surprise us with staggering performances, proving with every new role that she is a flux of exceptional talent. We chat with the extremely talented Injy El Mokkaddem about her upcoming projects, and female roles in cinema. We got to know her…

Laura and Sarah Ayoub, Egyptian/Scottish classical musicians, recently hit the top charts in the iTunes Classical Album billboards with their album The Ayoub Sisters. Born to Egyptian parents and raised near Glasgow, this dynamic duo grew up listening to classical and Arabic music from a very young age. While kids were going to playdates, the…

The amazing mom behind the blog and Facebook page “Mother of a Challenged Kid” started a new initiative to provide safe play areas that suit differently abled children. “Challenged kids deserve to have fun; they spend continuous hours in therapy sessions and miss out on their childhood,” she says. “Being a mother of a challenged…

“Happily everafter” is the biggest joke we teach our young girls. They grow up living a huge lie that they will end up like the Disney princess they dreamed of becoming. Don’t get us wrong we are not being pessimistic, we are simply being realistic. Relationships are complicated, a Disney princess doesn’t drive the kids…

Imagine how happy and proud your kids would be if you turned their arts and crafts into fashionable items you can wear. Sabine Agami, founder of Bina’s Wear, started a new brand that lets children turn their drawings into matching shirts they could wear with their parents. “A couple of years ago Dolce & Gabbana…

Kids can be cruel sometimes; especially at school, kids get creative with plain, mean comments and nicknames. Unfortunately, most kids in the history of their school years have had cruel nicknames that stuck forever. We came across a heartfelt post written by an amazing mother on the Hair Addict Facebook group, sharing her daughter’s battle…

In the spirit of Mother’s Day, we take a look at the best mother- daughter relationships driving the local brand movement in Egypt. Azza Fahmy has proved herself to be one of the most hardworking businesswomen, designer and mother. Making her a great role model for every girl not just her two daughters. The three…

If you happen to forget that Mother’s Day is tomorrow we have got your back. Nothing says thank you and shows gratitude more than a fabulous bouquet of flowers. Mariam El Assiouty, Founder of Beit Mariam, has got the prettiest flower arrangements for every superwoman in your life.       Mariam, an artist herself, has…

All the “thank you’s” in the world are never enough for the many things our mothers do. Even though they sometimes shame us for not listening to them, or occasionally throw a “shebsheb” at us, but we have to admit their love for us is unconditional. We decided to take a look at the magnificent…

Do you ever wonder what it would be like to live away from the city? I bet this thought has crossed your mind while you were stuck in Egypt’s dreadful traffic, or when you wanted to unwind from the city’s fast pace.These two women have turned their lives around, and decided to escape the city’s…

Being a mother is overwhelming. You have to keep up with every detail about your kid’s life, which puts you at risk of falling into the trap of trying to become the “supermom”. Last December, at TEDxCairo Women, we listened to a selection of astounding talks from a great lineup of amazing women. Dr. Manar…

Jewelry designer, Gihan El Shamashergy, continues to surprise us with her unique jewelry pieces. Gihan communicates real tales, and inspiring stories, with every piece she crafts. Her new “No Man’s Land” collection is yet another powerful addition to every woman’s jewelry box. This collection is inspired by a medical condition called Vaginismus. This condition affects…

Starting off as a small PR boutique, and then going on to creating campaigns for international companies and organizing Narrative Summit, Egypt’s first ever locally managed Public Relations Summit, CC Plus has attained substantial growth throughout the last few years. Lamia Kamel, CEO of CC Plus, a full-fledged multi-disciplinary communications consulting agency, started Narrative Summit…

Nothing can top a home cooked meal prepared by your mother. This might sound cheesy, but it’s not a lie when they say that “love” is always the secret ingredient. After their mother passed away, the Kholousy sisters, Shahinaz, Farida and Shereen have decided to share her special recipes with the world through Mummy’s Cookbook…

“I left the kids with the sitter at home” is not a common phrase you would hear Egyptian parents utter. The whole concept of having a babysitter is not that common in Egypt, unlike having a full-time nanny. However, a young team of dreamers have decided it is about time for moms to get some…

After generations of being in the jewelry business, El Sirgany has made quite a name for itself in the Egyptian market creating some of the finest pieces in the industry. El Sirgany’s magnificent pieces always steal the night away with their elegant glow and timeless artistry at any Red Carpet. We visited the fabulous Cherif…

Last December at TEDxCairo Women we listened to a selection of astounding stories from a great lineup of amazing and brave women. We met with the equally talented and funny as hell Gilan Alaa and Fatma Abdel Salam after their inspiring talks that hit a nerve. Now we meet again to talk about the many…

Aromatic inddulgence, fabulous packaging and exceptional quality, all define the new wave of local beauty products that immeditaly grabbed our attention. There is no doubt that the beauty industry in Egypt has been taking a different path in the past years. There are many young beauticians/entrepreuneurs making waves across Egypt with their unique line of…

Rawya Abd El-Kader was the first female in Tunis Village, Fayoum, to break all norms and start her own business. She started taking pottery classes at Evelyne Porret’s Pottery School in Tunis Village when she was 14 years old, and went on to open her own pottery studio and shop. Today, this potter is a…

Spending most of her childhood at Harrods has definitely taught Camilla a thing or two about leading a successful business. She joined the board of the fashion label Issa 7 years ago, which designed the Duchess of Cambridge’s iconic blue engagement dress, however Camilla decided to turn her back on fashion and focus on food,…

We often hear the famous phrase “El Marad El Wehesh” (the bad illness) as society has raised us to constantly dread the word “cancer” and view it as the equivalent of death. However there are many strong cancer survivors who continue to inspire us everyday, and Anissa Hassouna is definitely one of them. We had…

Growing up listening to his grandmother’s folktales and being raised in Minya, Mostafa Rabie couldn’t help but to fall in love with art. Despite his passion for art, Mostafa decided to test his limits by pursuing a career in computer programming, only to abandon that eventually and pursue his Art full-time. Fascinated by his vibrant…

Yasmine El-Mehairy the brains behind SuperMama, one of the best family platforms in the Middle East surprises us again with another successful start-up that is totally going to fluff up our living rooms. Coushies is a local online designer cushion online store that offers simple styles for every modern contemporary home. Yasmine wanted to reach…

There are currently many female athletes that are crushing it in their fields of competition, and without a doubt Raneem El Welily is one of them. This Egyptian shot-maker is not only one of Egypt’s top squash players, but arguably the best squash player in the world, ranking 2nd worldwide. Raneem, who plays in Wadi…

Being influenced by contemporary artists like Lucian Freud and Frank Auerbach, Aya Elfallah directs her flaming talent towards figurative mono-color paintings. Going through her darkest times losing her baby boy, this strong woman never gave up and decided to live vibrantly, investing in her talent until she became one of the greatest Egyptian artists of…

Athlete/Sportswear Designer Monika Youssef Mansour is a tidal wave of fit and fab. With Kung-Fu guru/actor Youssef Mansour being her father, this helped her settle in the fitness scene just fine. We talked to this young fitness phenom who is tearing down the misconception of fitness and beauty being mutually exclusive. Growing up in a…

Winnie Harlow made history when she first walked on Ashish’s Spring/Summer 2015 runway for the first time. She has made quite a name for herself in the fashion industry as she re-defined what it means to be an empowered Supermodel. Winnie continues to inspire all women around the world with her courage and beauty. Here…

Plus-size fashion has boomed globally in the last four years thanks to models and actresses like Melissa Mccarthy, Tess Holliday, Ashley Graham, and Tara Lynn. Finally the fashion industry is being forced to take note of women whose body types have long been ignored! With many gorgeous Egyptian women fitting into the plus-size category, why…