Van Cleef & Arpels and Tashkeel mark ten years of the Emergent Designer Prize with…
Second Edition of Riyadh Fashion Week: Celebrating Fashion Innovation
As Riyadh Fashion Week (RFW) gears up for its second edition from October 17 to…
Past To Present: Local Brands That Highlight Egyptian Culture
People are starting to prioritize authenticity and sustainability more and more. So, the appeal of…
Rediscovering Tradition: Amina K.’s ‘Saeedi Spring’ Collection
Amina K. unveils its latest masterpiece: the ‘Saeedi Spring‘ K-apsule collection. The collection is rooted…
DSAF’s “Stories From Elsewhere” Unveils Cultural Designs
Step into a vibrant world with the current exhibition, “Stories from Elsewhere” hosted at the…
Egyptian Designer Temraza Set To Take Paris Fashion Week By Storm
The Temraza’s flagship showroom opening was held at Majarrah, Al Sheikh Zayed on the 20th…
Bassant Maximus: Fashion Designer by Day, Thrifting Queen by Night!
Bassant Maximus is an influential fashion designer who manages a Cairo-based fashion brand called BelTafseel.…
Farah Adly Sabbour on the Timeless Jewellery of Hermania!
Farah Adly Sabbour is a 27-year-old Cairo-based architect. Farah has always been fond of history,…
Nadine Sherif Jewellery: the Perfect Blend between History and Design
Nadine Sherif is an award-winning jewellery designer whose passion always reflects on her powerful statement…
Entreprenelle’s ‘The Fashion Project’: Your Guide To A Successful Fashion Business
Entreprenelle If you have a passion for fashion then Enterprenelle’s accelerated program titled ‘The Fashion…
Opening a Treasure Trove: A Recap on Azza Fahmy’s 2017 Collections
Azza Fahmy has marked herself as a creative pioneer of the Egyptian Jewelry industry for…
Find the best of Egyptian fashion brands on #HanaGoesLocal
With everyone obsessing over the biggest international brands you would be forgiven for not realising…
Okhtein Wins the Vogue Arabia Fashion Prize!
The Launch of Vogue Arabia earlier this year was a huge milestone for the Arab…
Vogue Editors Disappointingly Smash Fashion Bloggers
About a week and a half ago, I woke up to Fashionista’s latest article “Susie…
My Journey and Looks through New York Fashion Week
After a long summer in Egypt, it was definitely nice being back in New York…
This Gorgeous Egyptian Designer is Part of Project Runway!
Combining her love for travel and her love for fashion, Amna El Shandaweely -Egyptian Fashion…
Guess who’s the Egyptian Businessman who Just Married A Victoria’s Secret Model
Featured Image Credits: Instagram The Internet is booming with the news of super couple’s –…
Dress? Nightgown? Who Knows! #FashionShaweesh
Fadia Abdel Ghany is an icon of 90s television. You can’t think of a TV…
Modern day Arabian Princess; Saudi heritage with New York Style!
Deena Abdulaziz AL Saud is living the modern day princess dream! Deena has an impeccable…
Julia Roberts goes Barefoot on the Cannes Red Carpet!
Hollywood star raised eyebrows and made us all fall in love with her laid back…
Having your Husband’s Picture on your Clutch, Cute or Too Cute? #FashionShaweesh
In what we are certain was a moment of absurd cuteness, Poussy Shalabi chose to…
Fashion Shaweesh! Shahira and Suhair, Fashion Forward Much?
We absolutely love Shahira and Suhair Ramzy. However, we can’t overlook the fact that sometimes…
Claire Dane’s ‘Glow in the Dark’ Gown caught Global Fashion Attention!
Featured Image Credits: itsmatin We knew things were going to get interesting when the 2016…
A Fabulous Launch for La Mode A Beyrouth-Cairo
Lebanese company L.I.P.S Management signed its contract with Egyptian company Multi-Art to launch the very…
Zalia: Modest Fashion all the Way from Singapore
Fashion has been witnessing a lot of experimentation, innovation, and a general surge of creativity…
Converse takes things Back to Basics!
On an incredibly hot and humid morning, several of Cairo’s dance freaks, party goers, movers…
Massimo Dutti Broadens its Horizons
The store’s men section has been expanded. Lifestyle media and fashion bloggers were invited to…
Dining For A Pink Cause
Founder of Breast Cancer Foundation Egypt, Dr. Mohamed Shalaan, explained an informative presentation about causes,…
Adidas Kicks off with Fabulousness
Keep it cool and light as the weather starts to heat up with the new…
River Island does Kimonos
We absolutely love kimonos. They look pretty, colorful and super feminine and chic. River Island…
H&M Art Attack
The world’s favorite high street brand goes crazy colorful this summer. From florals to random…
Wedding Buzz 2014
Wedding Fit for a Queen The Cairo Marriott feels so royal because it is, in…
Cairo Boutique: The ultimate shopping experience
The multi-brand store located in Heliopolis combines unique pieces of renowned designers in the Middle…
Get fit for summer with Bershka!
Bershka is presenting its new summer Start Moving collection. The sport collection’s energetic acid colors…
Something Blue!
The latest edition bag by Michael Kors is wonderful! We had a sneak peek to…
Balmain Baby!
Rihanna is surely conquering the fashion business by storm! From MAC to River Island, Rihanna…
To Turban or not to Turban?
Turban, obviously! Style-treasure.com offers those gorgeous turbans, adding a new edge to the classic trend.…
Lacoste Takes Notes from the Scandinavians
Who knows winter better than the Scandinavians? That’s right, no one! Lacoste knows that, and…
Back to the Future… Running!
Le Coq Sportif rummaged through its past and came up with an extremely impressive Fall/Winter…
Gisele Bundchen
“It depends of my mood, but definitely I always choose pieces that I feel comfortable…
Beyonce shakes H&M Summer Collection
The superstar is partnering up with H&M for the Summer 2013 campaign; “Beyonce as Mrs.…
VICTORIA BEKHAM FINALLY LAUNCHES HER NEW WEBSITE
Victoria Bekham’s old website only served as a look book at her collection, but with…
Christian Louboutin Spring/Summer collection 2013
Classic with a bold twist. This collection is a must have in any modern girl’s…
Rami Al Ali is the Greatest Gatsby of all!
The incredible collection of Rami Al Ali for SS13 is is all about the beauty…
Poppin’ With Colour
Zafir has launched a new 2013 t-shirt collection featuring the work of many talented young…
Owl Attack!
This Season, Owls invade the fashion scene adding a wild look to every outfit.
Wear it like Beckham!
Film director Guy Ritchie has directed a new film and campaign for David Beckham Bodywear…
Lacoste’s Polo Shirt of the Future
On the eve of its 80th anniversary, LACOSTE pays tribute to the visionary spirit of…
7 For All Mankind has landed in Cairo!
The new shop showcases the finest clothes the label has to offer from 7’s signature…
Style Treasure introduces styletreasurekids.com
Egypt’s first online boutique, Style Treasure has recently launched their A-Z children’s needs web store…
Gear it up! Collection by Adidas
Whether you are on the run on a weekend morning our you want a comfortable…
Piece-De Resistance!
Azza Fahmy goes hand in hand with Rania Teymour creating top notch clutches! After last…
Deana Shabaan FW’12 Collection
A time machine to elegance, glamour and femininity! ‘Stripes in the 60’s’ is the theme…
Star Watch with Elissa
Lebanese singing diva Elissa Khoury created waves at her recent appearance at Bahrain’s Jewellery Arabia…
Intimissimi’s Lace & Pearls
Intimissimi introduces “micro collection” of black lace and white pearls for lingerie that seduces with…
Fashion high on Google+
When latest fashion trends unite with science using the latest in video-conferencing technologies, Google Glasses…