Entreprenelle’s ‘The Fashion Project’: Your Guide To A Successful Fashion Business

The Fashion Project


If you have a passion for fashion then Enterprenelle’s accelerated program titled ‘The Fashion Project’ is a must for you! As you’ve probably heard, Entreprenelle is a social development and business impact organization that’s all about supporting women economically and giving them access to possible entrepreneurship resources. So far, Enterprenelle has generated more than 1000 projects in 5 years.

The Fashion Project 

The Fashion Project is one of Entreprenelle’s business acceleration programs. It provides its participants with all the business tools they would need to turn their fashion ideas into  successful businesses. They’ll get these tools by taking part in an intensive training boot camp where the most experienced, and knowledgeable experts in the field will teach them all the fashion business essentials. Those include Dr. Ghadir Alagabany, Jessica Toutounji, Luna Kawash, Bardees Ahmed Gamal, Yasmine Eyad, and Baher Khairy. 

Graduation Night

Enterprenelle's Graduation night at CONSOLEYA
The Fashion Project’s Graduation Night at CONSOLEYA

On the 27th of July, Entreprenelle held the Fashion project’s ‘Graduation Night’ at CONSOLEYA. Entreprelle founder Rania Ayman gave the opening speech and was followed by Hanan Abdel Meguid, the founder of CONSOLEYA. Also, 12 graduates presented their fashion ideas to a panel of judges that included Omar Madkour, CEO of CFF agency, Mohamed Samman, co-founder of Longe Black agency, Mohamed Reda, founder of What To community, Doaa Hosny, founder of D Consultant, and Hanan Abdel Meguid. The top 3 graduates were chosen in the end. 

The Top 3 Graduates

The Fashion Project's Top Graduates
The Fashion Project’s Top 3 Graduates

The project in first place was Lilies & Angels, it’s all about Baby chic! It sells handmade garments for babies to wear on special occasions. The 2nd top project was NeoComfy, it’s a casual and comfy apparel brand that sells both modern and comfortable garments that have distinct African patterns. The cherry on top is that they’re all made from environmentally friendly fabrics! As for the 3rd top project, it’s called Be-Ray, it offers colorful pieces of swimwear, and home and loungewear. These top 3 graduates will have access to free consultation sessions and media exposure. 

The Fashion Project graduates come out of the boot camp with knowledge of the fashion business model, how to market their  business, how to build their brand identity, how to manage the production process, fabrics, fashion photography, pricing strategies, and how to fund their business. With this knowledge, they’ll be able to fully bring their ideas to life. 

Perks of being a fashion project graduate 

A lot of perks come with signing up for The Fashion Project. Along with over 40 hours of training on fashion business topics and the feedback they’ll receive from industry experts, Entreprenelle will also provide graduates with discounted consultancy sessions. They’ll also market the project on Entreprenelle’s social media platforms including the Entreprenelle Hub. Furthermore, graduates will get priority to Entreprenelle’s opporutunities including media exposure, funding and investment, and business networking. 

The Fashion Project has so far had 13 cycles, over 100 trainers, and has graduated over 300 participants. Fashion design or fine arts students, people with fashion business ideas and entrepreneurs who want to scale up their brands are all eligible for The Fashion Project. To sign up, click here. 

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