Lacoste’s Polo Shirt of the Future

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On the eve of its 80th anniversary, LACOSTE pays tribute to the visionary spirit of its founder René Lacoste by taking his most legendary invention, the L.12.12 polo shirt, into the future. The brand has chosen the symbolic date of 12/12/12 to unveil a film featuring the polo shirt in a future where textile technology has no limits.

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