Director Fatema Yasser’s Last Nights of Summer is a tender and intimate short film that transports viewers to a gorgeous family house in Jordan, where memories linger in every corner. The story follows three cousins, Farah, Rana, and Leil, as they reunite for one final day in their late grandfather’s home before it is sold.…
When Spring Laughs, It Hurts: A Look at Spring Came on Laughing
Spring is a season of contradictions. It brings blooms and warmth, but it also strips away the protective layers we wear in winter, exposing vulnerabilities we’d rather keep hidden. Spring Came on Laughing, directed by Noha Adel, masterfully captures this duality, weaving together four distinct tales that start with joy and end in chaos. A…
Kharita ’s Journey: Connecting Culture, History, and Maps
“A nation without a past is a nation without a future.” Kharita, a Cairo-born specialty print store, is dedicated to preserving and celebrating the historical legacy of the MENA region through maps. It is founded in 2021 by Omar Marmoush, a 20-year-old Egyptian entrepreneur. Kharita has quickly established itself as the largest and first vintage…
Ancient Elegance: Essraa Nawar Preserving Heritage One Dress at a Time
In a remarkable fusion of tradition and technology, “Eternal Elegance,” an AI-designed dress, was unveiled at the historic Karnak Temple. The project was Led by Essraa Nawar, an academic librarian and associate dean at Chapman University in California. Nawar sought to redefine fashion while honouring her ancient Egyptian heritage. Nawar, passionate about breaking stereotypes surrounding…
A Decade of Change: The Egyptian Consumer Experience
The average Egyptian consumer experience has changed dramatically over the past decade. What began as a simple reaction to rising costs and economic challenges has now evolved into a broader transformation. Once, it was common for shoppers to afford international brands without much strain. A pair of pants or a dress from a global retail…
Art Cairo Returns for its 6th Edition at the GEM in February 2025
Art Cairo, one of the Middle East’s most anticipated art fairs, is returning for its 6th edition at the stunning Grand Egyptian Museum from February 8-11, 2025, with a VIP preview on February 7. This year’s fair is expected to attract over 22,000 attendees across its four-day program. It has cemented its place as a…