ELARABY Group has launched its latest campaign “The Strongest Love” this year to show all mothers how loved, appreciated, and cared for they are. If we all take a moment to think about defining the word Mother, we will be left with endless meanings. A mother is a home you get back to after a rough day. She is the warm cup of tea on a balcony on Eid. A mother is unconditional love and acceptance, and a mother is also heartfelt conversations and unlimited strength.
Greatest Superpowers Come with the Greatest Love
ELARABY Group truly understood that sentiment with its latest campaign. The campaign included the song “The Strongest Love”, perfectly tuned and sung through Massar Egbari. Through the beautiful words of the song, ELARABY Group was able to emphasize how our mothers are the first biggest and strongest love we will get to experience.
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It is no mystery that being a mother requires a lot of effort. However, the number one quality all mothers seem to share is undying love and care for their families. The campaign’s diverse and heartfelt representation of mothers with their families stressed on how much ELARABY makes sure to appreciate each and every mother. Making it feel so easy for all of us to see ourselves and our mothers in the music video.
Celebrities Honoring the Strongest Love
Many celebrities have participated in The Strongest Love campaign. Celebrities like Abu Jabal, Afsha, Hala Rushdi, Mustafa Abu Rawash, and Rahma Khaled. They all made sure to let their mothers know how much love they hold for them. Whether it was a phone call, a hug, a song, their gentle sentiments to their mothers reached the people and allowed them to create their own.
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People are Celebrating too!
The mother’s day campaign ended up gathering more than 27 million views on TikTok, 20 million views on Facebook, and hundreds of people making their own renditions of the video with the original song on TikTok.
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Mother’s day is no single occasion for ELARABY Group, it is an everyday celebration. ELARABY wanted to remember and honor all mothers, which led to celebrating and honoring many mothers from the governorates Qena, Beni Suef, Fayoum, Qalyubia. While internally, ELARABY makes sure to honor all the working mothers and female workers in the company’s headquarters.
Every day is Mother’s Day
We can’t ever repay the love our mothers gave us and keep on gifting us. However, we can always try to say thank you in all the ways we can. ELARABY Group has been doing that since the very beginning with its impactful campaigns that always honor all mothers everywhere. Starting with the Thank You Mom campaign in 2015, ElAraby kept going with many campaigns like; My Mother, The light Of Our Home, If it wasn’t my mother, I wouldn’t be, I love you, Mom, because you are a part of me, and from the heart. ElAraby’s mother’s day campaigns always share their honesty, deep emotion, and everlasting appreciation for motherhood.
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So, yes, maybe it can take all the words in every language for us to thank all mothers on mother’s day. However, sometimes, all it takes is 3 words and a powerful song to say everything we’re unable to say, and ELARABY Group did just that.