In a display of heritage and innovation, the National Council for Women, in collaboration with the World Intellectual Property Organization (WIPO), and the educational partner, the British University in Egypt – Faculty of Art and Design, brought forth a fashion extravaganza on April 18th. It was the closing celebration of “Intellectual Property and Entrepreneurship for Women in Egypt – the Talli Craft Sector in Sohag – Egypt” project. The anticipation rippled through the air as the event commenced. It marked a historic milestone: the registration of Egypt’s first heritage craft bearing a collective trademark – Al-Talli Al-Suhaji, proudly embodied by Talli Shandawil.
More About The Event:
Dr. Maya Morsy, President of the National Council for Women, attended alongside public figures, designers, artists, and influencers. The designs were the perfect fusion of tradition and modernity. The heritage of Talli craftsmanship intertwined with contemporary design. Under the direction of Dr. Eman Afifi, 24 exquisite pieces illuminated the runway. They were crafted by design students from the British University in Egypt and 23 Talli artisans trained under the project’s wings. Each creation, a testament to the richness of Egypt’s cultural tapestry, exuded vibrancy and individuality.
Dr. Morsy extended her appreciation to all national and international partners who contributed to the project’s success. She highlighted the Council’s unwavering commitment to revitalizing the Talli craft.
Reflecting on the project’s trajectory, Dr. Morsy illuminated the transformative impact of intellectual property rights on women-led enterprises. The project safeguardes traditional craftsmanship and facilitates market access. Also, the project increases brand recognition for women artisans in Sohag Governorate.
One of the Sohagi Talli artisans said, “I am extremely thankful to be a part of this project”. She added, “Talli is an Egyptian craft; other countries do not have the same motifs or designs that we have.”
Future Endeavors:
As the event unfolded, it not only celebrated a historic achievement but also heralded a new chapter of possibilities. Dr. Morsy announced the Council’s future endeavors to register the Sinai and Siwa crafts. In doing so, it exemplifies a continued commitment to heritage preservation and economic empowerment.