Kinda Ibrahim is a trailblazing figure in the realm of technology and digital media. With a career spanning over seventeen years, she has become a prominent voice advocating for a creative tech industry. As the regional manager of the Middle East and North Africa at TikTok, Ibrahim has played a pivotal role in fostering a safe and empowering environment. Through her leadership and advocacy, Kinda Ibrahim continues to inspire positive change, leaving an indelible mark on the intersection of technology and media.
Why did you decide to go into the digital media industry?
I think it captivated me! I recognized the industry’s incredible power to connect people and show their talents. Digital media has revolutionized the way we consume content and share our stories. It created a space where people connect easily and unleash their creativity. Being part of this industry allows me to be at the forefront of innovation and shape the future of content creation. I am passionate about creating meaningful experiences for users and helping creators unleash their full potential on TikTok.
What advice would you give women who want to get started in the digital media?
My one big tip for women in general, but definitely also applicable to the digital media world, is to believe in yourself and your unique voice. I always tell women of all ages that I encounter through TikTok to embrace your creativity and uniqueness because that is what will set you apart. Surround yourself with a supportive circle of like-minded individuals who can uplift and inspire you. Also, one thing for sure, continuous learning and staying updated with the latest trends and technologies is crucial. Finally, never underestimate the value of your voice and the impact you have as a woman in shaping the digital media landscape in a powerful way.
How can platforms like TikTok help in empowering and uplifting women in the region?
At TikTok, our mission is to inspire creativity, bring joy, and provide users with an experience that is developmentally appropriate and aims to ensure a safe space for self-exploration. We have an amazing creative community of more than 1 billion people around the world who come to TikTok every month to create, share, discover, and connect.
TikTok provides a space where women can freely express themselves, share their stories, and showcase their talents without limitations. It enables them to connect with a diverse and engaged community, fostering a sense of belonging and support. By providing a platform that promotes creativity, authenticity, and inclusivity, TikTok empowers women to break barriers, challenge stereotypes, inspire and be role models for others.
TikTok recently launched the second edition of the Creator Hub program in the Middle East and North Africa region. What was the inspiration behind starting this program?
The inspiration behind launching the Creator Hub program in the Middle East and North Africa region was to provide aspiring creators with the necessary tools, resources, and support to thrive on TikTok. We recognized the immense talent and untapped potential in the region and wanted to offer a dedicated program that would empower creators to turn their passion into a sustainable career.
TikTok Creator Hub was first launched in 2022 in Egypt, in collaboration with the Ministry of Youth and Sports. The program focused on addressing Climate Change and unlocking plenty of opportunities for new talents and contributing to the region’s burgeoning creative economy through a similar competition format.
As for this year and the second edition of TikTok Creator Hub, this one is really close to my heart! Under the name of #HerAmbitions, we aim to spotlight women-led businesses and foster an environment that encourages their growth, and make a significant impact in the world of entrepreneurship. Our primary goal is to identify and nurture the business talents of women entrepreneurs in the MENA region. Guiding female entrepreneurs on their entrepreneurial journey, as we rally behind the women-business community.
How does the Creator Hub program empower young female entrepreneurs?
It does exactly that by equipping them with the skills, knowledge, and support needed to succeed in the digital media industry. Through the program, female creators receive mentorship, and guidance from industry experts, access to exclusive workshops and training sessions, and opportunities to collaborate with brands.
The program is designed in a competition format, focusing on women-led businesses and highlighting their remarkable contributions in the business world. Participants will gain access to other successful female leaders, gaining insights, advice, and guidance on enhancing their entrepreneurial skills. They receive mentorship from successful female leaders, guidance on using content creation platforms to promote their businesses, and access to funding, learning, and networking opportunities. The program not only recognizes the potential of women entrepreneurs but also amplifies their voices, shares their inspiring stories, and celebrates the power of women in business.
Through the #HerAmbitions campaign, TikTok promotes the Creator Hub initiative and encourages female entrepreneurs in the MENA region to share their stories and be part of a supportive community. The competition not only recognizes the potential of women entrepreneurs but also empowers women to showcase their creative and entrepreneurial ideas to a global audience. Overall, the Creator Hub program aims to uplift and inspire women, providing them with the necessary resources and opportunities to succeed in the digital media sector.
How can the digital media sector be a more inclusive space for women?
It is essential to prioritize diversity and representation at all levels! This includes fostering an environment where women are not only given equal opportunities but also provided with the necessary support and resources to thrive. Companies should actively seek out and amplify diverse voices, ensuring women’s perspectives are included in decision-making processes and content creation. Additionally, mentorship programs, networking opportunities, and educational initiatives can be instrumental in empowering women. By fostering a culture of inclusivity and breaking down barriers, the digital media scene can become a more equitable and empowering space for women.
TikTok MENA Creator Hub Awards was a night full of so many amazing women that accomplished a lot in their life. Tell us more about the night!
The TikTok MENA Creator Hub Awards was an extraordinary evening that celebrated the accomplishments of remarkable women entrepreneurs in the MENA region. The event took place in Riyadh and placed a strong emphasis on highlighting Middle Eastern women-owned businesses.
Throughout the night, each woman showcased their beautiful work and highlighted with pride how their distinctive work had a unique impact, and then attendees were treated to a series of impactful speeches that emphasized the crucial role women play in shaping the future of business in the region. With the support of UN Women, this year’s edition of the Creator Hub program empowered women by providing a platform for their visionary ideas and businesses to thrive. The #HerAmbitions program unfolded on various stages, culminating in a grand awards ceremony where the finalists had the opportunity to showcase their businesses and the winners were celebrated for their achievements.
Adding to the inspiration of the night were performances by SEERA, an all-female Arab Rock fusion band, and digital illustrator Anjali Rengan from Riyadh. Their talents further exemplified the creativity and accomplishments of women in the MENA region
The awards ceremony came after a successful journey of innovation and entrepreneurship. What were you feeling as you are handing out the prizes to these inspiring entrepreneurs?
As I was handing out the prizes to these inspiring entrepreneurs at the awards ceremony, I felt an overwhelming sense of pride and excitement. Witnessing the journey of innovation and entrepreneurship that these women had embarked on and seeing their remarkable accomplishments was truly inspiring. It was a moment of celebration and recognition for their hard work, dedication, and the impact they have made in their respective industries. Being able to play a part in honoring their achievements, reaffirmed the importance of supporting and empowering women entrepreneurs and the incredible potential they have to make a difference in the world.
The TikTok MENA Creator Hub Awards also emphasized the importance of community, mentorship, and the power of digital. What was the most empowering moment to you during the event?
The most empowering moment for me during the TikTok MENA Creator Hub Awards was when I saw these women share their stories, exchange knowledge, and inspire one another, this was a testament to the power of community and mentorship. It highlighted the potential for collaboration, growth, and learning that can be fostered through digital platforms like TikTok. Witnessing the transformative impact of these connections and the empowerment that stemmed from them was a truly memorable and empowering moment.
