Women make up only 29.2% of the workforce in the technology sector worldwide, according to the World Economic Forum’s Global Gender Gap Report. This reflects the significant gender gap that persists in tech industries globally, including in Egypt. Closing this gender gap isn’t just about fairness—it’s essential for Egypt’s economic growth and progress. The more inclusive the tech sector, the stronger the economy becomes. This is where L’Oréal Egypt steps in.
As part of a global commitment to sustainability and gender equality, L’Oréal Egypt has long supported women’s empowerment. The company’s dedication goes beyond beauty, extending into science, technology, education, and economic opportunity. Their initiatives aim to foster a world where women have access to equal opportunities, regardless of the sector.
The “Tech Her Up” program exemplifies this mission. It provides women in Egypt with the skills and support they need to thrive in the tech industry.
Tech Her Up: Building a Pipeline Female Tech Talent
L’Oréal Egypt has set an ambitious goal: to train Egyptian women in tech. The “Tech Her Up” program equips participants with skills in high-demand areas, from product management to data science. The program is focused on more than just training. It’s about building a pipeline of female talent ready to step into key roles within the tech sector.
The curriculum is designed to prepare women for the fast-evolving tech landscape, with five specialized tracks:Product Management, E-Commerce, UI/UX Design, Data Analysis, and Data Science. These tracks provide participants with practical, industry-relevant skills that open doors to a variety of career opportunities.
Collaborative Partnerships Driving Change
L’Oréal Egypt, a leader in the cosmetics industry, signed a tripartite letter of cooperation with USAID Business Egypt, funded by USAID and implemented by DAI, and Carerha, a leading platform in empowering women to participate in the labor market. This partnership will strengthen the “Tech Her Up” program to expand support for women in technology and entrepreneurship.
This partnership builds upon a longstanding relationship between L’Oréal Egypt and the Careerha Summits. Over the years, L’Oréal Egypt has actively participated in these summits. It offers expertise through panel discussions, women’s empowerment workshops, and other valuable contributions. Their partnership with L’Oréal Egypt further strengthens the program’s impact by resources aimed at fostering inclusivity, opportunities for women in their careers, and in the tech sector. These partnerships allow “Tech Her Up” to expand its reach and effectiveness. It creating sustainable pathways for women to succeed in the tech industry.
Beyond Tech: L’Oréal Egypt’s Approach to Empowerment
L’Oréal Egypt understands that empowering women requires a multifaceted approach. Beyond “Tech Her Up”, the company runs several programs designed to support women across different areas of life.
Fund for Women
The Fund for Women empowers women affected by domestic violence. Beyond direct support, the fund works to raise awareness among men and children through social development initiatives. L’Oréal Egypt partner with the Ministry of Social Solidarity to offer our expertise and enhance housing shelters for women experiencing violence.
Beauty for a Better Life
To further empower women affected by violence, L’Oréal Egypt launched a specialized vocational training program. This program builds upon their existing initiatives. Recognizing that practical skills and emotional well-being are both essential for rebuilding lives, this initiative provides survivors of gender-based violence with training in in-demand beauty skills, including hairdressing and makeup artistry. The program combines hands-on instruction with psychosocial support, fostering confidence and self-reliance as women work towards a fresh start. L’Oréal Egypt partners with the Care Foundation to deliver this program, ensuring that participants have access to the comprehensive resources and support networks they need for a brighter future.
Fight with Care (La Roche-Posay)
L’Oréal Egypt, through its international brand La Roche-Posay, has partnered with the Baheya Foundation to launch the “Fight with Care” programme, providing holistic support to women undergoing cancer treatment. The programme, aims to address the emotional and physical needs of cancer patients, offering a combination of psychological, emotional, and physical care. This program supports women undergoing cancer treatment by providing specialized skincare products from La Roche-Posay, designed for sensitive skin. It also offers free corrective makeup workshops to help women feel more confident during treatment. Women also gain access to a wealth of resources through CANCER-SUPPORT.COM, available in Arabic, to connect with support communities. In partnership with the Baheya Foundation, L’Oréal Egypt ensures women have access to comprehensive cancer care.
Stand Up Against Street Harassment
Street harassment silences and intimidates women around the globe, limiting their freedom and potential. But in 2021, a powerful movement for change arrived in Egypt: L’Oréal Paris’s “Stand Up Against Street Harassment” program. This initiative isn’t just about raising awareness; it’s about empowering individuals to become agents of change. Through training in the effective 5D methodology—Distract, Delegate, Document, Delay, and Direct—bystanders learn how to safely and confidently intervene, transforming fear into action. Each intervention, no matter how small, contributes to a larger movement creating safer public spaces where women can thrive. L’Oréal Paris firmly believes that every woman deserves to feel safe, secure, and empowered to pursue her dreams without fear, and this program is a vital step towards achieving that vision.
L’Oréal-UNESCO For Women in Science
This prestigious program champions exceptional Egyptian women scientists, providing vital support through fellowships and awards. By recognizing and celebrating their groundbreaking work in STEM fields, L’Oréal Egypt aims to ignite the passion for science in the next generation of female scientists. The program has already empowered numerous talented women. It enables them to pursue their research, break down barriers, and become inspiring role models in the scientific community. These exceptional women are not only shaping Egypt’s scientific landscape but are also inspiring countless others to pursue their own scientific dreams.
A More Inclusive Future for Women
L’Oréal Egypt is laying the groundwork for long-term change, inspired by its powerful vision to “create the beauty that moves the world.” This vision transcends cosmetics, representing a deep-seated commitment to building a more inclusive and equitable society where every individual feels safe, valued, and empowered to reach their full potential. Programs like “Tech Her Up” are a testament to this commitment, not just equipping women with valuable skills but actively dismantling systemic barriers that hold them back. L’Oréal Egypt recognizes that empowered women are the driving force behind a thriving economy and a vibrant society. By investing in women today and fostering a culture of inclusivity, L’Oréal Egypt is creating a more beautiful and equitable tomorrow, one where everyone can shine.