Life can often get overwhelming. Trying to juggle between working on yourself, building your career and creating memories with loved ones is no easy feat. Egyptian rapper Kamikazem and producer Karamell’s new song 3ADY is here to remind you to take it easy.
Inspiration Behind the Song
The inspiration for 3ADY came during a period of emotional overload for Kamikazem. Attempting to balance work, personal goals, relationships, and his creative pursuits, Kamikazem decided to write the song to serve as a reminder to stay grounded as all challenges at the end of the day are “3ady”.
The song represents Kamikazem’s first step into the shaabi space, anchored in Rast maqam. As Karamell enjoys fusing genres together, his electronic production transformed it into an electro-shaabi track.
Music Video
When it came to the music video, Kamikazem, the director, wanted it to reflect the song’s surrealism. It is visually inspired by Leonardo Da Vinci’s “The Last Supper” and the Egyptian cult classic “El Nazer” by Sherif Arafa. The video is a mash-up of historical symbolism with an urban twist.
To make the video come together, Ma-Beyn worked on art direction, Felo Alexander did cinematography and editing while colouring was carried out by Bouhdist.
Kazem Vol. 1
This song is just the beginning for Kamikazem, who plans to release his EP, Kazem Vol. 1, later this year. To give you a glimpse into the EP, it will be a collaborative journey with his brother, Gello, reflecting different phases of artistic and personal growth.
Kamikazem and Karamell’s Backgrounds
Born as Nour Kazem, Kamikazem is a 26-year-old rapper, songwriter, and producer from Cairo whose music floats between sharp societal critique and raw emotional storytelling. Since humour is Egyptians’ favourite coping mechanism, his ability to blend humour with truth transforms his work into both a moment of self-awareness and release.
Karamell, the alter ego of Kareem Khaled, is a producer with a constantly changing sonic identity. His work draws from the raw textures of North Sinai, the restless energy of Cairo, and the nostalgic pull of 90s melodies expressed through a club-centric lens.