Edited by Yara Al Sayes
Ramadan is upon us! When you ask adults what they associate Ramadan with, Bougy w Tamtam are always among their answers. The well-known show aired every year in Ramadan from 1983 to 2009 and was 30 seasons long! It revolves around Bougy and Tamtam, their adventures, and how they deal with family and friends. To this day, no one knows who or what they are, and how they’re related, but we won’t go there. The issue here is that they’ve become overused every Ramadan to the extent that people can’t stand them anymore.
Enough with the ‘Nostalgic’ Bougy w Tamtam Ramadan Advertisements
For the last couple of years, the nostalgic Ramadan ads featuring Bougy and Tamtam – among other characters – have been shoved down our throats by popular companies. At first, they were touching and emotional; now they’re just unoriginal. How about making ads discussing the present, instead of clinging on to the past?
Enough Bougy w Tamtam Artwork
It doesn’t matter where you go, Bougy w Tamtam will find you anywhere as long as it’s Ramadan. Their artwork is almost in every shopping mall.
No more Bougy w Tamtam ‘Fawanees’
Fawanees are a beautiful thing, let’s not ruin them by putting Bougy and Tamtam’s faces on them. Plus, it’s very creepy when their faces glow in the dark. Who wants that?
Enough Ramadan Greeting Pictures
You haven’t experienced Ramadan if you’ve never come across one of the pictures with “Kol Sana wento Tayebin” written on it with a picture of Bougy and Tamtam. Seriously, people, be more creative.
Enough Bougy w Tamtam Catchphrases
The first time Bougy w Tamtam sang “harramt azlot ah ya batny” it was funny. Unfortunately, we took something funny and repeated it so many times that it lost its humor.
Enough Promotional Posts about Bougy w Tamtam
The posts about Bougy w Tamtam are everywhere on Social Media. It’s gotten to the extent that Facebook pages use their picture as click bait to get more article views, even when the article is completely irrelevant to Bougy and Tamtam! Seriously, what does food have to do with Bougy w Tamtam, for example?
Bottom line is, we need to stop holding on to the past, move on and be more innovative.
