Azza Fahmy Jewellery and MARAKEZ invited guests to step into a nostalgic dream at Ramla, Ras El Hekma. The one-day event celebrated the upcoming launch of their 2026 beach clubhouse with a sensory journey inspired by the golden days of Alexandrian summers.
A Tribute to Timeless Summers
This wasn’t just a beach day. It was a revival. A celebration of coastal culture, rooted in memory and tradition—reimagined with a bold modern edge. From noon to sunset, the event transported invitees to a time when beach clubs were intimate, soulful, and full of character.
Every detail paid homage to the past: from retro design cues to visuals that echoed family photo albums, seaside postcards, and the slow rhythm of long summer days in Alexandria.
Music, Design, and Culinary Craft
The ambiance came alive with sets by Jayda G, Alyssa & Gia, and Jess—merging contemporary sound with the laid-back vibe of Sahel. The music served as the day’s heartbeat, layered over a curated culinary experience that leaned into elegance and ease.
Design was front and center. The setup blended heritage cues with modern minimalism. Azza Fahmy’s distinct aesthetic was felt across the space—delicate yet bold, rooted yet adventurous.
A Glimpse of What’s to Come
This event offered a preview of what the Azza Fahmy x MARAKEZ Beach Clubhouse will represent: a place where culture, craftsmanship, and community intersect.
The Ramla celebration wasn’t only about looking back. It was about what the future of Egyptian beach culture could look like—intentional, creative, and deeply personal.
With this collaboration, MARAKEZ and Azza Fahmy are setting the tone for a new kind of summer. One that honors the past without being stuck in it. One that welcomes you to stay awhile.