Hesham Abdel Mohsen

The Branding Instinct

Attracting the attention of others has always been an instinct which lies deep inside human beings but with varying intensities, sometimes it is just for the sake of attracting attention and sometimes it is for the sake of proving differentiation. It accompanies the human being nearly in all stages of his/her life cycle. Look at…

The Divine Advice for Retaining Customers

"Loving benefit and hating harm" is a basic human law in all human’s psyches, and this law is the reason behind the world’s quick development. Everyone is seeking benefit and seeking the living environment that provides ongoing benefit so societies develop and living standards improve because of this law. But this law varies from someone…

Smile for a While

    "Wait, don’t ask that guy, but ask Ammar", that’s what I found myself telling my  when he was about to order something to drink from a passing-by waiter while we were chilling out on the swimming pool of our club, he replied sarcastically, "Why Ammar specifically?, it is so crowded and its not…