The new government comes with the enabled ‘economy team’ and along comes the talk of competitiveness, exporting, branding Egypt, consumer orientation and quality standards. To achieve this, the roads are many but I think that a major milestone in this country’s development will be a true belief in the power of marketing and putting a…

Truth of the matter is NO ONE really knows. Think of yourself looking at a shelf in a supermarket .How do you select a shampoo every time? Are you basing your choice on previous experience? Recommendation? Perceived quality? Good price? Television commercial? In-store promotion? Or you just like it? OR you do not know? This…

“Oh my God he knows, I’ll get criticized and I hate to be criticized. It ruins the whole day”. Screwing up is bad enough, but having a boss who is going to nail you for every little flaw is hard to take. Your first thoughts are wishful thinking – “maybe he won’t catch it”. Then…

It is a concrete fact that works for women is self-fulfilling. Earning money gives women power and freedom and an independent identity from a man or a family. In fact many families, a substantial percentage, depend on its survival on the female income.   The key question now would be can a working women have…

Let’s go back a few months to the preparation phase. Excited and under influence of hormone shifts you go out on a baby shopping spree, yet not knowing exactly what you need and more important how much or many you need of that. For some odd reason you are over-whelmed by all these "How to"…