Athar Awards celebrate creative marketing in Saudi Arabia. Yesterday, the Athar Awards were announced, honoring creative marketing excellence that aligns with the pillars of Saudi Arabia’s Vision 2030. The awards contained 36 categories, each having three winners, ranging from campaigns, agencies, brands, and individuals who contribute to creative marketing, celebrating their creativity.
Saudi Arabia’s celebration of creative marketing excellence with the 2nd edition of the Athar Awards took place on the 21st and 22nd of October in Riyadh. The festival brings together leaders, senior decision makers, and emerging talents in the marketing industry. This year, the festival expanded its horizons and brought together more than 3,000 professionals and emerging talents from luxury and travel marketing to film production, AI and tech, content creation, startups, and VCs. Check out the winners in the article on our website.
The Awards
Best Empowerment Campaign
Gold: SRMG Labs – The Second Release | Billboard Arabia
Silver: VML – stc – Speak My Language
Bronze: VML – Almarai – The Milk Motto
Best Innovative Campaign
Gold: VML – stc – Blind Seats
Silver: VML – stc – Speak My Language
Bronze: VML – Hungerstation – The Social Feed
Best Cultural Campaign
Gold: VML – stc – The Face of Mudhi
Silver: SRMG Labs – The Second Release | Billboard Arabia
Bronze: Serviceplan – Toyota Reclaims Toyota
Best National Holiday Campaign
Gold: SRMG Labs – The Second Release | Billboard Arabia
Silver: Leo Burnett Jeddah – “Our Story: Where It All Began”
Bronze: VML – stc – The Face of Mudhi
Best Sustainability Campaign
Gold: Habbar – STC – Don’t Let The Screen Raise Your Child
Silver: شركه تاتس لصناعه المحتوي – الحمله الوطنيه
Bronze: Bloomberg Media Studios – The Re: Generation Destination
Best Environmental Campaign
Gold: Burson – UNCCD COP16 Missed Calls From The Land
Silver: Capgemini Invent / frog – Quest for Hope
Best National Development Campaign
Gold: VML – PIF – The PIF Effect
Silver: SRMG Labs – The Second Release | Billboard Arabia
Bronze – Habbar – PIF – A Legacy That Matters
Best Campaign for The Future of Saudi Arabia
Gold: Webedia – Asaan Heritage Alive
Silver: VML – PIF – The PIF Effect
Bronze – Ithra – iRead 2024: Rooted in Culture, powered by Youth
Best Business Growth Campaign
Gold: Habbar – Floward – Valentine’s Day
Silver: VML – Kudu – Shabab El Bomb
Bronze: Serviceplan – Toyota Reclaims Toyota
Best Not for Profit Campaign
Gold: VML – stc – Blind Seats
Silver: Webedia – The Life Long Receipt – SNB
Bronze: MadTomato Agency – Jood Eskan Charitable Campaign
Best Partnership Campaign
Gold: AKQA MENA – adidas Loomhood
Silver: SRMG Labs – The Second Release | Billboard Arabia
Bronze: VML – stc – Blind Seats
Best Artificial Intelligence / Augmented Reality Powered Campaign
Gold: VML – Hungerstation – The Shaded Route
Silver: VML – Hungerstation – The Social Feed
Bronze: Carat – Into the Snapverse
Best Fintech Solutions & Ecommerce Campaign
Gold: Serviceplan – Toyota Reclaims Toyota
Silver: VML – Hungerstation – The Social Feed
Bronze: Habbar – Barq – Game on
Best Campaign for Luxury Lifestyle
Gold: Insignia – Shebara – Where Luxury is Forever
Silver: Insignia – Desert Rock – Luxury that Rises Above It All
Bronze: Social Clinic – “Yalla? ” A Voyage into Modern Arab Luxury
Best Video Storytelling Campaign
Gold: Habbar – Floward – Valentine’s Day
Silver: the fullstop – Mama Sarah & Sarah
Bronze: MBC Shahid – Epic Originals: The Seal of Impact
Young Creative of the Year
Gold: Akwan – Mohammed Alnamlah
Silver: VML Riyadh – Sara Albrahim
Young Marketer of the Year
Gold: Governmental Entity – Ghala Alghamdi
Silver: Saudi Sports For All Federation – Abdulaziz BinHassan
Creative Leader of the Year
Gold: SRMG Labs – Fadi Mroue
Silver: VML Riyadh – Firas Ghannam
Marketer of the Year
Gold: 3,6T | Three Sixty Degree Marketing – Abdulrahman Al Khalifa
Silver: Care Medical Company – Abdullah Aljewaie
Agency Growth Person of the Year
Gold: Webedia KSA – Mazen Mitri
Silver: Audiom – Abdulrahman Albahri
Independent Agency Leader of the Year
Gold: Webedia Arabia Group – George Maktabi
Silver: Audiom – Abdulaziz Saleem
PR Leader of the Year
Gold: ROSHN Group – Mohammed AlMansour
Silver: W7Worldwide – Abdulrahman Inayat
Media Leader of the Year
Gold: Sports Boulevard Foundation – Ahmad bin Askar
Silver: Saudi Gazette – Anas Alyusuf
Disruptor of the Year
Gold: ROSHN Group – Waseem Khashan
Silver: TAM Development – Abdullah Husain Bamatraf
Creative Designer of the Year
Gold: Webedia KSA – Felipe Martins
Silver: Salic – Saad Alkheder
Director of the Year
Gold: Whizz Film – Malek Al Hamami
Silver: DNA Studio – Mohammed AlMulla
Influencer of the Year
Gold: Khulood Olaqi
StartUp of the Year
Gold: Fosfor
Silver: Makhraj
Business Growth Team of the Year
Gold: Webedia
Media Team of the Year
Gold: LeadGen
Silver: ROSHN Group
Production Team of the Year
Gold: Whizz Film
Silver: Purple Brain
Marketing Communications Team of the Year
Gold: VML
Silver: ROSHN Group
Creative Team of the Year
Gold: SRMG Labs
Silver: VML
Best Destination Campaign
Gold: TBWARAAD – Snaps of NEOM
Silver: STA x Nativex – Saudi Welcome to Arabia and Doraemon; Driving footfall to Wonders of Arabia experience at EXPO Osaka 2025
Bronze: STA x MSL Group X BETC – This land is calling
Best Transformation Campaign
Gold: VML – stc – Blind Seats
Silver: VML – Hungerstation – The Shaded Route
Bronze: Consulum – Ministry of Culture Saudi Pavilion Expo 2025 Osaka
Best Governmental Campaign
Gold: Interesting Times x Balady – To all maps of the past: Thank you and Goodbye!
Silver: Consulum – Ministry of Culture Saudi Pavilion Expo 2025 Osaka
Bronze: VML – PIF – The PIF Effect