On the 9th of January, TikTok hosted its annual TikTok Awards MENA, celebrating MENA’s most noticeable creators and their impacts in 2025. The awards celebrated 33 creators across 11 categories, setting trends and shaping culture.
The event marked a milestone, highlighting the creativity and storytelling of these creators. Yara Bou Monsef and Sherif Fayed hosted the event, who are known for their uniqueness and connection with the community. Labanese pop star, Nancy Ajram, WiztheMC, whose song “Show Me Love” went viral on TikTok, and Yara Moustafa, singer of the hit song “A’ish Balak,” put on a stunning performance.
Creativity Across the Region
TikTok Awards honors those who have built communities, created trends, and pushed creative boundaries. The awards were live-streamed on TikTok’s platforms, and if you missed it, catch the highlights through #TikTokAwardsMENA
MENA TikTok Creator Award Winners
Creator of the Year:
Gold: Khaled Al Olyan
Silver: Esraa Nabil
Bronze: Abir Sag
Visionary Content Award:
Gold: Amr El Hady
Silver: Hamdy Ashour
Bronze: Sumya Salem
Breakthrough Artist of the Year:
Gold: Bessam Esmail
Silver: Marilyn Enaaman
Bronze: Amira Adeeb
Changemaker of the Year:
Gold: Hana and Omar
Silver: Hammoud OG
Bronze: Yara Bou Monsef
Entertainment Creator of the Year:
Gold: Mona Khalid
Silver: Elena Elsabbagh
Bronze: Slemana Aaji
Sports Creator of the Year:
Gold: Abo Mshail
Silver: Hemex
Bronze: Nisriine JR
Education Creator of the Year:
Gold: Sherif Eldahshoury
Silver: Eisa Alhabib
Bronze: Abdullah Alsabe
Fashion Creator of the Year:
Gold: Banen Naem
Silver: Moni Hasbini
Bronze: Moroccan Mirage
Beauty Creator of the Year, Presented by L’Oréal Paris Middle East:
Gold: Raghad
Silver: Eghalya Mu
Bronze: Farah Roushdy
Food Creator of the Year, Presented by Puck Arabia:
Gold: Husen Fayad
Silver: May Bsat
Bronze: Shami Chef
Lifestyle Creator of the Year, Presented by Bath & Body Works Arabia:
Gold: Noor Stars
Silver: Yasmeen Al Shafai
Bronze: Lilly Samy
Partners
This year’s celebration brand partners included the world’s leading beauty brand, L’Oréal Middle East, as the main sponsor. L’Oréal hosted an experiential activation with immersive content creation moments on the red carpet and presented the Beauty Creator of the Year award. Moreover, Puck Arabia presented the Food Creator of the Year award, while Bath & Body Works Arabia presented the Lifestyle Creator of the Year award.
A Few Words
“The TikTok Awards MENA are a celebration of the creativity our community brings to life every day. Seeing creators recognised by the very communities they inspire is what makes these awards so special, and this year’s public voting saw an extraordinary response, with more than 5.7 million votes across the region reflecting the deep connection audiences have with the creators celebrated tonight.”
She added, “Congratulations to all of this year’s winners and nominees, and thank you to the millions of fans whose votes continue to make TikTok the vibrant and thriving community it is today,” Kinda Ibrahim, General Manager of Operations, TikTok Middle East, Africa, South and Central Asia, shares.
About TikTok
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, including many other offices in different countries around the world.