Summer holidays are around the corner with new shopping desires and vibrant wish-lists. We know that Egyptians have different shopping habits with varied preferences that suit their convenience. According to the latest consumer research commissioned by Amazon, 32% of Egyptian shoppers make around 30% or more of their purchases online, while 52% say that product price is one of the main factors when shopping online. With that being said, we decided to hit the Egyptian streets to gauge the public opinion about the online shopping experience.
Amazon.eg: ‘With Your Eyes Closed’
For years and even decades now, online shopping has become very common, and even considered mainstream. Nevertheless, customers do have some concerns here and there before they click the check-out button. For Amazon, customer obsession is part of their DNA. They have recently commissioned new consumer research to understand what customers are looking for when they shop online and to ensure that they are doing what it takes to earn the trust of their customers.
Last Ramadan, Amazon.eg launched a heartwarming campaign, titled: ‘Amazon.eg: With Your Eyes Closed’. You can still see the campaign creatives on billboards across Egypt. The campaign featured a loving relationship between a father and his daughter, supporting her in every step of the way through Amazon.eg purchases fueled by love. From a step stool to use in her trips to the kitchen, art supplies to foster her talent, and sports shoes to practice her favorite hobby, each purchase is accompanied by a sweet motivational sticky note.
What makes Amazon.eg your ultimate shopping destination?
Have you ever refrained from making a purchase due to the unavailability of the payment method of your preference? Amazon.eg has you covered with multiple payment options. You can pay at your doorstep with Cash on Delivery, or you can also resort to online payment methods with different installment plans.
How many times have you decided not to place an order because there is no return policy? With Amazon.eg, you don’t have to worry as it offers free and easy returns on eligible products.
For first-time shoppers on Amazon.eg, you are covered with free delivery on your first order to ensure a smooth first shopping experience.
And there is more for you on Amazon.eg.
Are you a Prime member? If yes, then get ready to save big during Prime Day this July! If not, then time to join now!
Amazon’s annual Prime Day event is set to return this summer on Amazon.eg, exclusively for Prime members. For the first time ever in Egypt, Prime Day will run for six full days of epic deals on July 16 until July 21. Packed with thousands of deals, Prime Day will offer Prime members in Egypt exclusive discounts across over 30 product categories including electronics, beauty, health and personal care, baby products, kitchen and home appliances, and fashion from top local and international brands, along with additional instant discounts and installment plans from MasterCard, Banque Misr, Commercial International Bank, valU, and Etisalat Cash.
Over the last year, Amazon customers around the world saved nearly USD24 billion from deals and coupons – with Prime members enjoying the vast majority of those savings – including over USD2.5 billion during Prime Day 2023. Based on the consumer research commissioned by Amazon, more than 80% of Egyptian shoppers are looking forward to shop and save during Prime Day.
If you are not a Prime member yet, now is the best time to join Amazon Prime for all the savings, convenience, and entertainment perks in a single membership. You can subscribe on Amazon.eg/Prime for the price of EGP 29/month or at 119 EGP/year instead of 249 EGP with cashback worth 130 EGP to enjoy the multi benefits including exclusive access to deals, early access to sale events, free and fast delivery, thousands of award-winning movies and TV series on Prime Video for all film buffs, and a library of free games on Prime Gaming for gamers! You can also subscribe to Amazon Prime through your mobile carrier.