We’ve already pointed out how much we loved Pepsi’s advertising campaign this year. It was for a great cause, it had a beautiful commercial to go with it, and it was a huge success. Here are 7 reasons why we believe Pepsi’s #??????_???? broke the Internet.
Overwhelming Participation
The Pepsi campaign’s success was huge! Egyptians’ participation in the campaign was so high that Pepsi managed to light 7 villages in Upper Egypt instead of 3.
“Pepsi managed to light 7 villages in Upper Egypt instead of 3.”
An Internet-Breaking View Count!
The commercial itself reached a whopping 18 million views online! With viral videos and the competitive advertising industry these days, Pepsi stood out, which brings us to another point…
Pepsi’s Clever Social Media Choice
Pepsi was very smart to use Social Media as the medium for their commercial. News of it spread like wildfire and everyone was sharing the ad, both for how clever it is and the great cause it promotes.
“It’s simple, it’s inspiring, and it was beautifully executed.”
Unique Idea
To follow a Pepsi bottle as it journeys from the factory to its place on an Egyptian family’s table. And then to its final destination, becoming a reason to light up a village is a great idea for an advertisement. It’s simple, it’s inspiring, and it was beautifully executed.
Past Initiatives Brought to Light
This wasn’t only to promote for the campaign to light up Upper Egyptian villages, Pepsi also made sure they let us know about their previous initiatives and campaigns. This inspired viewers and showed them that Pepsi does work for the betterment of society.
All about “El Lama”
The concept of “El Lama” isn’t just a campaign; it’s Egyptians’ reality. The ad highlights family gatherings and people coming together for various reasons. Nothing is more Egyptian than Egyptians gathering for the greater good.
“Something as simple as Pepsi’s empty bottle was a source of happiness, and literally, light for many people.”
Happiness in a Bottle
Something as simple as Pepsi’s empty bottle was a source of happiness, and literally, light for many people. Who wouldn’t love that?
For all these reasons, the campaign was a huge success that broke the Internet and got people to do a little good with Pepsi.