An extremely empowering video about how beautiful women are, each in their own uniquely attractive way. The song talks about how women don’t have to bend over backwards to conform to society’s definition of beauty, but rather how they should not only embrace, but also flaunt theirs. The video features a series of women who gradually strip their faces of all the additives society imposes, to reveal naturally beautiful, unretouched faces. Colbie Caillat also joins in on the notion and poses without makeup.