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Bringing comfort to Modern furniture
The furniture market in
How did it all begin?
It all started out with an interest in furniture in general as objects not as means to an end. I took it a bit further experimenting on how to make changes to existing pieces and designs in our household. When I fell in love with the whole process of the actually designing a furniture object to selecting the right materials to discussing with the craftsmen the best technique to yield the results I wanted, I felt it was time to turn this passion into a business. Turned into a family business, JIGSAW, a local furniture design, production and Retail Company was born in 2004. I had to leave the county and move to
We rarely see trendy children's furniture in the Egyptian market; do you think Egyptians are ready now for finally investing in child friendly kids furniture?
When I came back from
What's hot this season for outdoor furniture?
I admire minimalistic designs. Coming up with a simple idea is much more difficult than jamming a million overused design concepts together. This is for me a timeless trend.
Is any of your designs made in
All JIGSAW designs are made in
With so many Chinese labels hitting the Egyptian market, how will European brands cope with that?
Each space requirement and user needs to dictate the kind of product and by default its make. The consumers for local labels, Chinese and European all exist, they just comprise different portions of the pie. The only disruption in the market is the pricing mechanism and how all this plays along with the consumer psychology. If Chinese products are overpriced without the quality to sustain it, importers of European brands feel they need to mark up their products too to prove the consumers it is of higher quality. I am not saying the market should be regulated, but I hope there is more common sense behind the pricing mechanics.
Aya Galal’s portfolio will be available at ARCHIMEDIA Showroom at Designopolis starting mid July, make sure to pay a visit.